The Prospect List vs The Buyer List

When it comes to marketing on the internet, there are basically two types of email list - buyers and prospects. A prospect list is made up of people who

haven't necessarily bought anything from you yet, while a buyers list is

rather obvious - it contains people who have bought from you. In this article we're going to look at the pros and

cons of each.

All things being equal, a list of buyers is generally more valuable than a list of prospects. They have shown that they have the ability and the willingness to spend money, so you can reasonably

expect that they will buy more from you in the future.

A prospect list, on the other hand, is often built by giving something away as an incentive to get people to give you their name and email. This obviously works, but the problem is you don't really know if those people are willing or even

able to pay you for something in the future. 

There can be value in a list even if they don't buy anything from you, but for the most part

you probably want people on your list to actually pay you for something at some point.

The biggest advantage of a prospect list is that it's easier to build. It's usually easier to convince people to subscribe

to get something for free than to convince them to pay you.

 So you can build a larger list, faster, but

the size of your list isn't the most important thing. How responsive it is to

your offers is.

You might have a list of buyers that is only 25% the size of your prospect list, and still get better conversions with that

many fewer people. It's all about the relationship you have with the list, and the quality of the leads getting added to

it.

If you do have a non-responsive prospect list, it's not without value however. You can use it

for things like directing people to "like" Facebook pages, comment on blog posts and so on. These things don't require any payment

but they still have value to you. 

You can even offer further free incentives to those people in order to get them to take these actions, if you wish. They've already shown an

interest in free "stuff" so if you keep offering them more, you can often leverage those lists

in many ways.

The answers of all these questions are available in the product:List Building Bulletin

The first thing you need to invest in list building is a complete list building

course, so visit now and get it immediately:

www.listbuildingbulletinmaster.info