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Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
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Why do Why do people people
reject good reject good ideas?ideas?
Beliefs
“The problem is never how to get new, innovative thoughts into your mind, but how to get old
ones out.”
Dee Hock
never
get old ones out
easier?
is business
200
Indonesia & Brazil
5th
Radio 38 years38 years
TV 13 years13 years
Internet 4 years4 years
iPod 3 years3 years
facebook 2 years2 years
31
consumer mindset
PULLthe newmodel
marketing
the newmodel
longevity
authority
credibility
visibility
attraction
distinctionlongevity
authority
credibility
visibility
attraction
distinction
the newmodel1
selling is like
kissing
unknown
80% 80%20%20%
known
you
I’m not qualified! I’m not a writer! No idea where to start! No time! Don’t know what to write?
15 50 100 200 300 400 500500500500500500500500500
the newmodel2
We naturally tend to gravitate to things that are unique.We naturally tend to gravitate to things that are unique.
Your marketing does this to you!Your marketing does this to you!
bb
Compare that to…
Perceived value
£
$20
the newmodel3
the newmodel4
Will alwaysrefer you
Will refer you if youmake it easy to do
Will neverrefer you
the newmodel5
Authority is no Authority is no longer assumed longer assumed but it canbut it canbe garnered be garnered instantly with the instantly with the right tools.right tools.
the newmodel6
bu
ys y
ou
bu
ys y
ou
sh
elf life
sh
elf life
books?
who throws out
