The Rise and Rise of tablets by Oomph

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A brief on the current market opportunity presented by digital publishing as it relates to Tablet and Mobile.

Text of The Rise and Rise of tablets by Oomph

Rich content media and the enterprise - the rise and rise of Tablet Publishing

January 2014

Wednesday, 22 January 14

Tablets in Business - Embrace the Opportunities

Re-thinking your tablet strategy

Whats all the noise about?

Enterprise as Publishers

Wednesday, 22 January 14

What is Oomph?

Oomph is a versatile tablet and mobile publishing platform that allows print and web designers to create and publish rich media apps for touch screen devices with absolutely no

programming required.

Wednesday, 22 January 14

InDesignAuthor layouts and

add interactivity.

Oomph ViewerPreview your files

regularly in Oomph Viewer.

Oomph BundleGenerate an Oomph

bundle ready for submission to the Apple App Store.

Apple App StoreApp is submitted

to Apple.

!

Oomph Viewer

THE OOMPH PROCESS

Wednesday, 22 January 14

Why do I need to care about

tablets?

Wednesday, 22 January 14

Smartphones and tablets are changing the way that we live and

work.

Consumer IT is driving innovation within the enterprise.

This has profound implications for organisations and particularly

their communications strategies, both internal and external.

Wednesday, 22 January 14

The Rise and Rise and Rise

of Tablets

Wednesday, 22 January 14

300,000The number of iPads sold on the first

day they were released in 20101

Wednesday, 22 January 14

327MThe total number of tablets globally

20132

Wednesday, 22 January 14

795MThe predicted total number of tablets

globally by 20173

Wednesday, 22 January 14

1 in 8people in the world will own a tablet by

20173

Wednesday, 22 January 14

76%The predicted level of tablet

penetration in the Australian Market by mid 20144

Wednesday, 22 January 14

56%The current level of tablet penetration

in the Australian Market4

Wednesday, 22 January 14

3rdThe global ranking of Australia in terms

of tablet penetration5

Wednesday, 22 January 14

68%The iPad market share in Australia4

Wednesday, 22 January 14

Device market share in Oz5

Wednesday, 22 January 14

2015The year that tablet shipments will

overtake PCs6

Wednesday, 22 January 14

2013The year that tablets drove more

website traffic than mobile7

Wednesday, 22 January 14

34%The percentage of people who spend

more time on tablet than watch TV8

Wednesday, 22 January 14

71%number of Australians use a second

device while they watch TV8

Wednesday, 22 January 14

44%number of Australians use a tablet

while they watch TV8

Wednesday, 22 January 14

The Lean Back device:

12 months ago tablets were described as the device you look

down at from your television. Now TV is the device that you look up at from

your tablet.

Wednesday, 22 January 14

Its a brave new worldWednesday, 22 January 14

So what does this mean for your organisation?

Wednesday, 22 January 14

And what is tablet publishing?

Wednesday, 22 January 14

Consumer Tablet Channel

Consumer Magazines

Brochures & Catalogues

Wednesday, 22 January 14

Consumer Tablet Channel

By leveraging the personalised, interactive nature of the tablet, you are able to create an experience that is quite simply unparalleled through other channels.

Wednesday, 22 January 14

Corporate Publications

Training & Development

Retail & Kiosk

Sales Tools

Enterprise Tablet Channel

Wednesday, 22 January 14

Enterprise Tablet Mobility solutions can deliver a competitive advantage across a range of activities including:

More effective sales, marketing and communications campaigns

Faster, more informed decision making capability Increased staff productivity and efficiencyBrand recognition as technological and

innovation leadingLower cost of hardware rollout using BYOD

Wednesday, 22 January 14

So whats happening in the enterprise?

Wednesday, 22 January 14

92%of Fortune 500 companies were testing

or using iPads by 20119

Wednesday, 22 January 14

85%of current enterprise usage is on iPads,

with Samsung at 7%3

Wednesday, 22 January 14

18%of tablet sales will come from

enterprise by 20173

Wednesday, 22 January 14

Wednesday, 22 January 14

So what results are being achieved in the enterprise?

Wednesday, 22 January 14

18%increase in sales for Aflac Insurance 6 weeks after converting sales material

to iPads10

Wednesday, 22 January 14

250number of hours per year each rep will save following transition to iPad based sales material, according to Novartis

CEO Joe Jiminez11

Wednesday, 22 January 14

35,000number of additional customer visits

per year that will enable11

Wednesday, 22 January 14

29%of doctors reported that they more

likely to prescribe a drug after seeing an iPad based sales pitch11

Wednesday, 22 January 14

15%of online retail purchases came from

mobile last Black Friday12

Wednesday, 22 January 14

10%of online retail purchases came from

iPad last Black Friday12

Wednesday, 22 January 14

85%prefer mobile apps over mobile

websites, based on performance, speed and convenience14

Wednesday, 22 January 14

60Bnumber of cumulative app downloads

from Apple app store

Wednesday, 22 January 14

So what about

Strategy?Wednesday, 22 January 14

Wednesday, 22 January 14

INDUSTRY TRENDS CONSUMER INSIGHTS

BUSINESS DRIVER STRATEGY

Increasing growth and maturation of tablet and mobile market; Rise

of the Multi-device journey; unified customer experience;

tablet commerce

...... TBD by Customer and Oomph

Increase Sales, Customer Engagement and Loyalty, Industry

Leadership, Brand Activation

Wednesday, 22 January 14

What are we doing ?

8

Consumer at Centre

App Build

Considered UX

Business Driver

Clear Value Prop

Marketing/ PR

Implementing a Tablet StrategyIntegrate with the Business

Optimise & ReviewWednesday, 22 January 14

Launch parties are a thing of the past

Wednesday, 22 January 14

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

Pranjal Desai

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

Pranjal DesaiAccount Manager

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

Pranjal DesaiAccount Manager

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

Pranjal DesaiAccount Manager

email: Pranjal@OomphHQ.com

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

Pranjal DesaiAccount Manager

email: Pranjal@OomphHQ.comphone: +61 2 8039 0501

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

Pranjal DesaiAccount Manager

email: Pranjal@OomphHQ.comphone: +61 2 8039 0501

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

Pranjal DesaiAccount Manager

email: Pranjal@OomphHQ.comphone: +61 2 8039 0501

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

Pranjal DesaiAccount Manager

email: Pranjal@OomphHQ.comphone: +61 2 8039 0501

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

Pranjal DesaiAccount Manager

email: Pranjal@OomphHQ.comphone: +61 2 8039 0501

FIND OUT MORE

Wednesday, 22 January 14

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

Pranjal DesaiAccount Manager

email: Pranjal@OomphHQ.comphone: +61 2 8039 0501

F