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A discussion of the business sales funnel
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The Sales FunnelThe Single Immutable Law of Selling…
Intstallment 1 of the “Sell More Now!” Series
“Every business has a sales funnel”
The Sales Goal
“Invite Me Back” is a company who offers loyalty plans to restaurants…
The Sales Goal
5 New Clients
Their Monthly Sales Goal:
“Invite Me Back” is a company who offers loyalty plans to restaurants…
Building The Funnel - Clients
New Clients
Hot Prospects
Building The Funnel – Hot Prospects
New Clients
Hot Prospects
Qualified Prospects
Building The Funnel - Qualifieds
New Clients
Hot Prospects
Qualified Prospects
Building The Funnel - Suspects
Suspects
New Clients
Hot Prospects
Qualified Prospects
Lead Drop Off
Suspects
New Clients
As leads move toward sold, they drop off by a factor of 5 at each level
Start With The Sales Goal
5 New Clients Each Month
5 New Clients
Hot Prospects - 25
Determine Hot Prospects…
5 New Clients
New Clients * 5 = Hot Prospects
Needed
Hot Prospects - 25
Qualified Prospects - 125
Determine Qualified Prospects…
5 New Clients
Hot Prospects * 5 = Qualified Prospects
Needed
Hot Prospects - 25
Qualified Prospects - 125
Determine Suspects…
Suspects - 625
5 New Clients
Qualified Prospects * 5 = Suspects
Needed
Hot Prospects - 25
Qualified Prospects - 125
The Funnel…
Suspects - 625
New Clients - 5
625
125
25
5
Monthly
Hot Prospects
Qualified Prospects
The Funnel (Annually)…
Suspects
New Clients
7,500
1,500
300
60
Annually
Qualified Prospects
What Does This Mean?
New Clients
1,500
60
Annually
Qualified Prospects
What Does This Mean?
New Clients
1,500
60 60 / 1,500 = 4%
Annually
Percentage of Qualified Prospects NOT sold 96%
What Is The Opportunity?
96%
96% of Qualified Leads Go Unsold
That’s Called “Lead Leak”
In the typical company’s sales funnel
Drip & Nurture Stops Lead Leak!
Do it With Drip & Nurture Marketing!
You only need to sell an additional 4% of your qualified leads to double your sales volume!
96%
Retail Sales Systems, LLC
© Copyright 2009, Retail Sales Systems, LLC. All Rights Reserved.
Retail Sales Systems, LLC(800) 500-7767