Embed Size (px)
Citation preview
The Science of Candidate Engagement
Johnny CampbellFounder & CEOSocial Talent
@socialtalent
Finding candidates is getting easier!
source.socialtalent.co
IIdentify
SSubmit
C EContact Engage
IIdentify
SSubmit
C EContact Engage
16%
26%
26%
32%
Less than 10%
Between 10% and 20%
Between 20% and 40%
More than 40%
What is a Sourcer’s average YLZWVUZL�rate from talent they ÄUK�VU� ?
The THQVYP[`�VM�:V\YJLYZ�VUS`�OLHY�IHJR�MYVT�IL[^LLU�����HUK�����VM�[OL�WHZZP]L�JHUKPKH[LZ
that they reach out to. 16% of Sourcers report such
poor response rates that they would have to reach
out to 40 people to get four replies!
Regionally, :V\YJLYZ�PU�,4,(�YLWVY[�[OL�ILZ[�YLZWVUZL�YH[LZ�^P[O�:V\YJLYZ�PU�(ZPH�7HJPÄJ�reporting the lowest.
10Social Talent | Alexander Mann Solutions Global Sourcing Survey
16%
26%
26%
32%
Less than 10%
Between 10% and 20%
Between 20% and 40%
More than 40%
What is a Sourcer’s average YLZWVUZL�rate from talent they ÄUK�VU� ?
The THQVYP[`�VM�:V\YJLYZ�VUS`�OLHY�IHJR�MYVT�IL[^LLU�����HUK�����VM�[OL�WHZZP]L�JHUKPKH[LZ
that they reach out to. 16% of Sourcers report such
poor response rates that they would have to reach
out to 40 people to get four replies!
Regionally, :V\YJLYZ�PU�,4,(�YLWVY[�[OL�ILZ[�YLZWVUZL�YH[LZ�^P[O�:V\YJLYZ�PU�(ZPH�7HJPÄJ�reporting the lowest.
10Social Talent | Alexander Mann Solutions Global Sourcing Survey
16%
26%
26%
32%
Less than 10%
Between 10% and 20%
Between 20% and 40%
More than 40%
What is a Sourcer’s average YLZWVUZL�rate from talent they ÄUK�VU� ?
The THQVYP[`�VM�:V\YJLYZ�VUS`�OLHY�IHJR�MYVT�IL[^LLU�����HUK�����VM�[OL�WHZZP]L�JHUKPKH[LZ
that they reach out to. 16% of Sourcers report such
poor response rates that they would have to reach
out to 40 people to get four replies!
Regionally, :V\YJLYZ�PU�,4,(�YLWVY[�[OL�ILZ[�YLZWVUZL�YH[LZ�^P[O�:V\YJLYZ�PU�(ZPH�7HJPÄJ�reporting the lowest.
10Social Talent | Alexander Mann Solutions Global Sourcing Survey
?
>65%
How are Sourcers engaging with passive candidates?
How are Sourcersengaging with passive candidates? 38%
30%
21%
6%
4%
Connect
39%
23%Connect
EMEA
29%
37%Connect
(ZPH�7HJPÄJ
42%
27%Connect
The Americas
Other
Most Sourcers either send an InMail or add H�WHZZP]L�JHUKPKH[L�HZ�H�JVUULJ[PVU�PU�VYKLY�[V�ÄYZ[�LUNHNL�^P[O�[OLT������ÄUK�HU�LTHPS�address, while only 6% pick up the phone to try and reach them. This is stunning considering how important personal communication is in engaging potential talent.
0U�(ZPH�7HJPÄJ��^OLYL�:V\YJLYZ�HYL�T\JO�TVYL� likely to be using a free LinkedIn account, with no InMails, it’s much more likely that they will add ZVTLVUL�HZ�H�JVUULJ[PVU�HZ�H�ÄYZ[�WVPU[�VM�JVU[HJ[�
9Social Talent | Alexander Mann Solutions Global Sourcing Survey
Does Medium of Engagement affect Response Rates?
- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?
When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.
>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��
This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.
16%
24%
37%
22%
8%
32%
34%
26%
22%30%
23%25%
10%
40%50%
11Social Talent | Alexander Mann Solutions Global Sourcing Survey
- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?
When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.
>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��
This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.
16%
24%
37%
22%
8%
32%
34%
26%
22%30%
23%25%
10%
40%50%
11Social Talent | Alexander Mann Solutions Global Sourcing Survey
- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?
When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.
>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��
This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.
16%
24%
37%
22%
8%
32%
34%
26%
22%30%
23%25%
10%
40%50%
11Social Talent | Alexander Mann Solutions Global Sourcing Survey
- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?
When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.
>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��
This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.
16%
24%
37%
22%
8%
32%
34%
26%
22%30%
23%25%
10%
40%50%
11Social Talent | Alexander Mann Solutions Global Sourcing Survey
- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
ConnectWhat are the average response rates by medium for candidates you ÄUK�VU� ?
When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.
>OPSL�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�[OHU�HKKPUN�someone as a connection, sending an email performed even better. However, the majority of :V\YJLYZ�^OV�WPJR�\W�[OL�WOVUL�[V�ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�YLZWVUZL�YH[LZ�TVYL�[OHU�KV\ISL�[OHU�[OH[�VM�HU`�V[OLY�TLKP\T��
This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills.
16%
24%
37%
22%
8%
32%
34%
26%
22%30%
23%25%
10%
40%50%
11Social Talent | Alexander Mann Solutions Global Sourcing Survey
Finding Phone Numbers
google.com/maps
Finding Phone Numbers
google.com/maps
Social Talent, Dublin
What is the best time of day to call someone?
First thing
What is the best time of day to send an email? 6am
1.In the message, on the Options tab, in the More Options group, click Delay Delivery
2.Click Message Options
3.Under Delivery options, select the “Do Not Deliver Before” check box, and then click the delivery date and time that you want
But surely people don’t want to be cold-called at work about a job?
What is the Purpose of your Pitch?
How many interactions does it take to close a Candidate? 4 8
avg2
Interrogative: Ask Questions
You, Your, Yours
ConcretenessHow do we make our ideas clear?
We must explain our ideas in terms of human actions, in terms of sensory information.
Naturally sticky ideas are full of concrete images.
We are 20 people, 12 in Dublin, 6 in Poland and 2 lads (Vince and Walter) who live in Cork and refuse to move to Dublin. Our office is next door to a cool university, on the tram line, we have a cool Smeg fridge and our oldest plant’s name is Harry!
We are 20 people, 12 in Dublin, 6 in Poland and 2 lads (Vince and Walter) who live in Cork and refuse to move to Dublin. Our office is next door to a cool university, on the tram line, we have a cool Smeg fridge and our oldest plant’s name is Harry!
Johnny CampbellFounder & CEOSocial Talent
@socialtalent
