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The secret's out! The highest converting landing pages are built backwards. There's a formula for building effective landing pages and The Conversion Scientists are here to lay it out for you. In this Unwebinar, Brian Massey and Joel Harvey: - Show you how to build a landing page by starting at the end - Teach you elements of any landing page - Critique live landing pages from your fellow marketers
Citation preview
The Science of Landing Pages & How To Build One Backwards
With Live Critiques By Brian Massey and Joel Harvey
See how Unbounce can help you quickly build and publish targeted landing pages
(without having to code)
Stick around afterward
Director of Customer Success
Ryan Engley
Unbounce
@ryan_engley
Join our chat on Twitter
The Science of Landing Pages & How To Build One Backwards
Conversion Scientist
Brian Massey
Conversion Sciences
@BMassey
Join our chat on Twitter
Conversion Scientist
Joel Harvey
Conversion Sciences
@JoelJHarvey
The Science of Landing Pages & How To Build One Backwards
Don’t think. Know. Analytics Geeks
Hypotheses over Hype Scientific Method We like to win
The Science of Landing Pages & How To Build One Backwards
Today You Will Learn
• How to build landing pages that work • The components of a successful landing page • To never, ever ask someone to review your landing page live
The Science of Landing Pages & How To Build One Backwards
What is a Landing Page?
A single-minded page dead set on keeping the promise made by an ad, link or email and on getting the visitor to take action
The Science of Landing Pages & How To Build One Backwards
Components of a Landing Page
Fm
The Basic Landing Page Reaction
Of
Offer
Offer
Form
Form Lp
Landing Page
Landing Page
+
The Science of Landing Pages & How To Build One Backwards
The Simplest Landing Page
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
Of
Offer
Offer Fm
Form
Form
The Science of Landing Pages & How To Build One Backwards
Perhaps a Better Offer Than “Submit”
The Page Must Match The Ad
The relevant Offer found on a landing page depends on where the visitors are coming from
Of
Landing Page Offer
Offer Of
Ad Offer
Offer =
The Science of Landing Pages & How To Build One Backwards
Discounted Dollar Bills From the leader in Dollar resales. www.mint.gov
A Discounted Dollar Bills 50% off of new US dollars From the leading reseller. www.mint.gov
B
The Science of Landing Pages & How To Build One Backwards
Discounted Dollar Bills From the leader in Dollar resales. www.mint.gov
A Discounted Dollar Bills 50% off of new US dollars From the leading reseller. www.mint.gov
B
The Science of Landing Pages & How To Build One Backwards
Ask a Designer (But keep her away from our page)
Discounted Dollar Bills 50% off of new US dollars From the leading reseller. www.mint.gov
The Science of Landing Pages & How To Build One Backwards
Add Something That Helps The Business
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
Ask the Copywriter
How can we overcome objections that may
cause visitors to abandon our landing page?
The Science of Landing Pages & How To Build One Backwards
Build Some Trust
If your company or brand is known to the
visitors, make it prominent to build trust.
Tr Trust
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
Provide Proof Pr Proof
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
Show the Product! I Image
The Science of Landing Pages & How To Build One Backwards
Wait! The Call to Action Needs to Pop!
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
Now, let the designer move things around.
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
Fm
The Basic Landing Page Reaction
Of
Offer
Offer
Form
Form Lp
Landing Page
Landing Page
+
The Science of Landing Pages & How To Build One Backwards
Pr Tr I Image
Proof Trust Image
Proof Trust
+ + +
Examples
The Science of Landing Pages & How To Build One Backwards
Fm
What’s Missing?
Of
Offer
Offer
Form
Form Lp
Landing Page
Landing Page
+
The Science of Landing Pages & How To Build One Backwards
Pr Tr I Image
Proof Trust Image
Proof Trust
+ + +
Business Porn?
The Science of Landing Pages & How To Build One Backwards
This took about 20 minutes using PowerPoint
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
The Science of Landing Pages & How To Build One Backwards
Learn how to apply • Your Conversion Lab • Marketing Batteries • Blogs that Erupt • Backwards Landing Pages • Checkout Cholesterol • Social Homing Beacons
www.CustomerCreationEquation.com
h"p://90dayaccountantschallenge.com/
http://car.creditandfinance.com.au/instant-car-loan/
http://presidentialprivatejet.com/private-jet-charter/a-word-to-personal-assistants/
http://bullseyetrainers.com/office-2010/
http://input.nerdery.com/wordpress-nerds/c.html
http://deals.weddingful.com/bride_free_signup/?r=FB_Newsfeed_Likeus
http://specials.playitagainvideo.com/film-transfer/
http://contact.backclinicsofcanada.ca/landing-page-for-bcoc/
http://expert.sorce.co.uk/intranet-opportunities/
http://buy.litterbiotic.com/j.html
http://specials.playitagainvideo.com/film-transfer/
http://quiltingquest.com/quiltingmadesimple/
http://advertorialformula.com/report/
http://cars.sellyourcarfast.com.au/
http://on.carecloud.com/EHR-play.html#formbase
http://drive.worldclassdriving.com/ferrari-las-vegas/
http://ad-industrial.com/banda_transportadora_2
http://quiltingquest.com/quiltingmadesimple/
http://timelife.com/products/rock-n-roll-era
http://crucerocaribe.misquince.co/ps/viaje-de-quinceaeras-crucero-por-el-caribe-tus-quince-en-manos-de-expertos
http://brookswebdesign.net/mobile-apps-for-small-business/
why.unbounce.com/science
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It’s fast
Build, publish and optimize on your terms
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