The Scope of Cloud Computing, Kevin Bloch

© 2008, Cisco Systems, Inc. All rights reserved.K. Bloch

© 2008 Cisco Systems, Inc. All rights reserved. KSB Cisco Confidential 1

IT’s Getting Cloudy

Kevin Bloch, Cisco CTO








The “Personal” Computer

CPU

Memory

Power Supply

Hard Disk

CD/DVDScreen

Keyboard

Mouse

Framework (Bus, Connectors, Chassis, Eth etc)

10%



Virtualisation1x20 (vm)


Virtualisation



Multi-Core1x20 (vm)x16 (mc)=320 vm


Multi-Blade, Multi-Chassis1x20 (vm)x16 (mc)

x256 (mch)=81,920 vm



Welcome to the Cloud!

CLOUD COMPUTING: Hosting for applications, computing and storage in shared datacentres and

providing location-independent access services on a pay-as-you-go basis







“World Wide” ComputerStorage

Compute

People

Power, A/C

NETWORK AS THE

PLATFORM

NETWORK AS THE

PLATFORM


Network Scale Virtualisation

VMotion



Network Scale VirtualisationVMotion

VMotion

Virtualise at Cluster Scale

DataCentre

Virtualise at Data Center Scale

DataCentre

Virtualise at Network Scale

Service Provider

Data Centre


Service “Backplane”

Utility Network

Processor Pool

Networking Pool

Storage Pool

Intelligent SAN Switching

Secure Lan Switching

Intelligent Server Switching

Service Virtualisation

ProcessorVirtualisation

ProcessorVirtualisation

StorageVirtualisation

StorageVirtualisation

FileVirtualisation

FileVirtualisation

NetworkVirtualisation

NetworkVirtualisation

ServiceVirtualisation

ServiceVirtualisationVirtualisationVirtualisation



Accessing the Cloud

Music

Video

TV

News

Sport

Games

Radio

Social Networks

Social


* Bechtel estimateSource: Network World 3-11-08

$10-$15 / Mbps *

$500 /Mbps

15-20k servers / 1 SysAdmin *

100 servers / 1 SysAdmin

$0.10 / GB pm *

$3.75 / GB pm

One Application *

~800 Applications (=230 x 3.5 versions each)



10 100 1,000 10,000

Company Employees

109x 47x 28x 10xCost Differential

Source: Merril Lynch 7-5-08

vs


Other Examples

$1 per CPU hour

$0.10 per VM



Market

Source IDC, SAP, Merril Lynch 7 -05-08

Enterprise> 1000

Mid-Market100-1000

Small< 100

OnDemandStronghold

OnPremiseStronghold

Business Process

Com

pany

Siz

e

Sm

all

Horizontal Customised

OnPremiseSupply ChainOrder FulfillmentLogisticsProcurementFinancial SettlementCompliance

EmailPayroll

Time&BenefitsT&E

VerticalsSales&Marketing

Customer ServiceWeb Conferencing

Source: Merril Lynch 07-05-08


Cloud Computing - Examples

Salesforce.com – entire sales force of 20,000 have been totally dependent on SFDC for over 3 years

Amazon’s EC2 and S3 services to convert & store 11m articles into PDF form (generating 5.5TB data) in 24 hours

An application on Facebook, went from 25K to 250K users in 3 days by launching 4000+ Amazon compute instances to meet demand



Why Cloud Computing?

} Scalability

} On-Demand

} Efficient Utilization

} Capex to Opex

} Pay as You Go

} Risk, Secure

} Focus

Benefits

} Cost (eg WAN?)

} Secure, Reliable

} Lock-in

} Legal Jurisdiction

Challenges

Business

Cost

FlexibiltyWhy not?!


…there are still issues



…and problems.


Standalone Clouds

External, Off-PremiseInternal, On-Premise

Cloud Adoption will Occur in Stages



Hybrid Cloud

External, Off-PremiseInternal, On-Premise


Vision - The Intercloud

Federation of Clouds Based on Open Stds

Apps Integrate Services from Multiple Clouds

Dynamic Workload Migration

Flexible Infrastructure, a New Application Platform



ARISTA

RSS


Service-as-a-Service



How does our industry deliver great innovations?

Answer: you have to make things simpler

The Cloud may be the Ultimate form of Globalisation
