Lee Hopkins

The secret business of social networking

Social media

of what you think you know about social networking is wrong

98%

Social media ethos

Truth

Trust

Transparency

Accountability

What IS social networking?

Wikipedia:

connect

keep in touch

around the world

?Social networking

!

A room with two views

3 ingredients

teams

productivity

oxygen

External

Case studyShel Holtz and Park ‘n’ Ride

Case studyVincent Ferrari and AOL

http://www.youtube.com/watch?v=xmpDSBAh6RY

The ‘your bum in a sling’ problem

Case studyThe Young Turks and AIG

http://www.youtube.com/watch?v=C6FKCBAB14Q

3brandexperience

Employees can:

A B C T P

2.0 Case study

Internal water coolers kitchens

Case studyBritish Telecom and BTwiki

Second Life

http://www.flickr.com/photos/joi/86792894/

9.15pm, a 50 cent piece and a street light

!Beware the

Yebbut

Yebbut #1

The lawyers

Yebbut #1

1. Risk analysis

2. Policies

3. Training

4. Moderation

Yebbut #2

Our competitors

Yebbut #2

1. Scoreboard

2. Compellingstories

3. Trust and loyalty

4. Oxygen

Yebbut #3

The IT people

Yebbut #3

1. Malware furfie

2. Sharepoint

3. Cost/benefit analysis

Yebbut #4

The band

Yebbut #4

Roy and the Beancounters

The band

Yebbut #4

ROI and the Beancounters

The band

2.0 Case study

Shift happens

http://www.youtube.com/watch?v=FPqHt4LpyKY

2.0Assess

Adjust the culture

Establish your voice

Create action plan

2.0Assess

Adjust the culture

Establish your voice

Create action plan

2.0Assess

Adjust the culture

Establish your voice

Create action plan

2.0Assess

Adjust the culture

Establish your voice

Create action plan

2.0Assess

Adjust the culture

Establish your voice

Create action plan

•Truth, Trust, Transparency & Accountability

3T&A communication

universe:

•Innovate or die

•Increase productivity

•Oxygen from outside

Innovation is driving change

Resources

ark-group.com.au

melcrum.com

Resources

ark-group.com.au

Social media

of what you think you know about social networking is wrong

98%

Social media

of statistics used at conferences

are made up

84.7%

Lee Hopkins LeeHopkins.com :: LeeHopkins.net

Lee@ LeeHopkins.com

+61 410 642 052Twitter: leehopkins

Facebook: leehopkins

LinkedIn: leehopkins

Skype: leehopkins-adelaide

better communication better result