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SHARED ECONOMYToday’s biggest competitive threat
for large businesses
Saurabh GuptaFounder/CEO, Cohopping
Shared Economy is NOT New..Barter existed before currency
Source: http://goo.gl/fmbWPA
Why is shared economy so hot now?
Tech is enabling the trend
Human desire to access inaccessible goods
P2P was a start, B2B sharing is yet to come
The more you adopt these trends, the better your competitive advantage
Assembly Line
WorkspacesEmployeesTools
Libraries
AirB2BBCAAS
UB2ber
Electricity Bill
Server Farms
CrowdB2BingDistribution Channels
Cross Marketing
Internet
Why are large companies most vulnerable?
Typically Late Adopters
Trends have Quick
MeasurableImpact
Trends Provide SustainableCompetitive Advantage
Culture impedesAdoption
What can large businesses do in this environment?
New ways of reducing fixed cost? Office Space? Server Farms? Freelancers?
Never reinvent the wheel. If you are doing something new, someone has already done it. Trust startups
Connect with local community.Technology moves fast. Startups at the speed of light. Within months, you may be years behind.
Align your business model around sharing economy. Supply chain collaboration, Co-creation, Cross marketing, Crowdsourcing.
What if sharing is a huge risk in my industry?
• How would healthcare/Financial company share a space?
• Protected chambers inside a coworking space?
• Dedicated coworking spaces for healthcare professionals?
• Find out new ways. Partner with companies that can help
eliminate these risks.
• Engage with local startup community. They are never out of ideas.
Questions?
Saurabh GuptaCo-founder/CEO, [email protected]: /sgusa Twitter: SaurabhguptausaLinkedIn: saurabhguptausa
