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If you don’t build your dream, someone else will hire you to build theirs.
If you don’t build your dream, someone else will hire you to build theirs. ”
– Tony A. Gaskins
“
David Tintner@dmtintner
Sagi Shrieber@sagishrieber
Community for designers, developers and creative entrepreneurs
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
The Side Project Life Style
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Audience-Driven Product Development
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Time = MoneyTime = Audience
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Am I perceived as a giver or a taker?
Did I give my audience real value, before I tried to take something
from them?
01
02
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Put yourself out there
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Get in front of people’s facesconsistentl
The Side Project Accelerator by David Tintner & Sagi Shrieber
Obscurity
ENEMYis your
Grant Cardone, The 10x Rule
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Kick fear in the ass
Decide on a format
Set a routine
Get yourself in front of people’s faces
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
BE YOURSELF. BE AUTHENTIC.
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Finding the time
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
It’s all aboutSETTING EXPECTATIONS
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Always w!k on
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
01
02
03
04
05
Summingup
Always work towards your freedom, and make your decisions based on achieving that freedom
We are going to practice audience-driven product development
With every piece of content that you put out, ask yourself, am I a giver or a taker?
Decide on a format for your content, set up your routines and get yourself out there. Being a thought leader is mandatory for your side project’s success
Work on setting expectations and on perfecting “The Switch”
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
01
02
03
04
05
Summingup
Always work towards your freedom, and make your decisions based on achieving that freedom
We are going to practice audience-driven product development
With every piece of content that you put out, ask yourself, am I a giver or a taker?
Decide on a format for your content, set up your routines and get yourself out there. Being a thought leader is mandatory for your side project’s success
Work on setting expectations and on perfecting “The Switch”
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
01
02
03
04
05
Summingup
Always work towards your freedom, and make your decisions based on achieving that freedom
We are going to practice audience-driven product development
With every piece of content that you put out, ask yourself, am I a giver or a taker?
Decide on a format for your content, set up your routines and get yourself out there. Being a thought leader is mandatory for your side project’s success
Work on setting expectations and on perfecting “The Switch”
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
01
02
03
04
05
Summingup
Always work towards your freedom, and make your decisions based on achieving that freedom
We are going to practice audience-driven product development
With every piece of content that you put out, ask yourself, am I a giver or a taker?
Decide on a format for your content, set up your routines and get yourself out there. Being a thought leader is mandatory for your side project’s success
Work on setting expectations and on perfecting “The Switch”
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Always work towards your freedom, and make your decisions based on achieving that freedom
We are going to practice audience-driven product development
With every piece of content that you put out, ask yourself, am I a giver or a taker?
Decide on a format for your content, set up your routines and get yourself out there. Being a thought leader is mandatory for your side project’s success
Work on setting expectations and on perfecting “The Switch”
01
02
03
04
05
Summingup
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Finding your idea
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
What are you most
about?passionate
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
1000
You need only
true fans
The Side Project Accelerator by David Tintner & Sagi Shrieber
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Exercise #15 minutes
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Write down the things that most excite you.
What are you most interested in at work?
What was the last new thing you learned?
What do you most want to learn about?
Exercise #15 minutes
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
What should I write about today?
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Dotted Line PrincipleThe
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Dotted Line PrincipleThe
Scribbled 2Pac - Hip Hop poster on Etsy
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Exercise #25 minutes
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
What is the one thing that I know today about this passion that I wish someone told me earlier?
What do I want to study about this passion? Is there something that I want to find out for myself?
What is the smallest, most simple thing that I know about this that can give my readers 80% of the value I want to provide?
Exercise #25 minutes
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Exercise #2Prioritize
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Let’s get down with writing!
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The Writing workflow that we found most effective
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stagewriting
workflowWrite bullets to map out your article01
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
01
02
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
01
02
03
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
01
02
03
04
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
01
02
03
04
05
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
Publish the post (yay!)
01
02
03
04
05
06
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
Publish the post (yay!)
Then promote your post
01
02
03
04
05
06
07
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
5 minute drill / over time / while at work
#1 - Map it out with Bullets
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Exercise #35 minutes
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Be in the mentality of a “Braindump” and don’t over think!
Write just bullets, nothing more than that. 1 word to 2 sentences each
The bullets should be IN NO PARTICULAR ORDER
You can also add sub-bullets. Again - in no particular order
Exercise #35 minutes
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
#2 - Turn your bullets into paragraphs
Where to go from here:
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Elevate your search quality by giving VALUE with your content!
Don’t bother with SEO!
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
“how may I help?”
The
approach