The Social Business: What’s in it for me?

Lidia Vikulova| IBS

CONTENT

1. The World is Getting Social.

2. The Social Business is Engaged,

Transparent, Nimble.

3. Why Should I Be Social?

4. The Social Business: What’s in it for Me?

World is changing…People connect & communicate in new ways.

The Business in changing. The New face of business is Social…

•74% integrate Web 2.0 instruments so as to improve the

communication with customers;

•75% integrate Web 2.0 instruments so as to improve the work of

the employees;

•71% integrate Web 2.0 instruments so as to improve the work

with partners & vendors.

изследване на McKinsey сред 1700 изпълнителни директори

Social Business is Engaged.

Social Business is Transparent

Social Business is Nimble.

Why should I be Social?

Every week 42% of people make decisions

based on wrong information.

Employees loose 30% of their time in searching for information.

Accenture

Managers spend

2h/day searching

for information, 50% of which is of no value.

Accenture

Only 44% of the employees

succeed in finding the file they are looking for.

Forrester

The Social Business: What’s in it for me?

The Social Business: What’s in it for me?

I am an Employee…

Searching for Information & Answers.

Search - Quick access to different types of information!

Effective communication

Blogs - Effective work = using the right communication channels!

Bookmarks - Effective work = using the right communication channels!

Files - Effective work = using the right communication channels!

Wiki - Effective work = using the right communication channels!

The Social Business: What’s in it for me?

I am Marketing Manager…

Campaign Management

Activities - Everything is in one place. All types of data.

Receiving Feedback - “The Wisdom of the Crowds.”

Product Communities - Comments, recommendations, likes, ect

Forums - Comments, recommendations, likes, ect

Blogs - Comments, recommendations, likes, ect

The Social Business: What’s in it for me?

I amInternal Communications Manager…

Optimizing Internal Communications

Corporate Communities - Proactively communicate the company policy & strategy

Corporate Communities - Proactively communicate the company policy & strategy

Microblogging – What is going on?

The Social Business: What’s in it for me?

I amLOB manager…

A Team Place for Collaboration

Product Communities - Organize & manage the team

Forums for feedback

Task coordination

Activities for task & project management

The Social Business: What’s in it for me?

I amHR manager…

Beyond the CV…

Profiles – The employee’s business card

Knowledge Management

Communities – gather the knowledge & transfer it to others

The Social Business: What’s in it for me?

I am CEO…

Greater efficiency & work productivity

Leverage key company assets

Transparency

The open & social organization is more competitive

Social Software will bring benefit to the organization ONLY if:

• Employees actively participate!

• & create content!

Thank you!