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My presentation at CeBIT Australia 2012 in the Online Marketer and Business Theatre. Talks to the story of how Saasu.com (an online business software company) manages to double its customer base every year without spending money on traditional sales and marketing, using connected media and a special service culture.
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Saasu Online Accounting
Creating Passionate Customers With Connected Media. Tony @Hollingsworth
Evangelist & Chief Happiness OfficerSaasu.com@Saasu
Who Are We?Australian Made
2x Winner at CeBITConnects to 100+ Apps
Taught in University
How it works• Saasu is an online accounting
application like online banking or web based email.
What it costs• Monthly fee• $9, $20, $35 for small business• Products for bigger businesses
Comprehensive
AR AP
BankFeeds
Point of SalePayrollStockSingle
LedgeriPhoneApp
Cloud• Your data is stored in
Australia, USA and Hong Kong• 7 Different Backups
What we believe• You are what you don’t automate.• Right product for right business.• Service = Happiness.
Automation is Real
Solve Problems
MailchimpEmail Marketing
SaasuAccounts &Inventory
eBayProsellerStore
BigCommerceeCommerce Website
eXalt storage & delivery
OneSaas IntegrationTools
Customisable Dashboard
Fastcode Bank Feeds
iPhone app
Point of Sale
Well connected
Creating Passionate Customerswith Connected Media
• Service = Happiness
• Listen
• Don’t ONLY Broadcast
Creating Passionate Customerswith Connected Media
• Be Where the People Are
• Be Helpful
• Build Community–Be Memorable–Army of Sales People Passionate about your Product
Creating Passionate Customerswith Connected Media
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Creating Passionate Customerswith Connected Media
Image Courtesy of @ScottGould – WeAreLikeMinds.COM
• Service = Happiness
• Listen
• Don’t ONLY Broadcast
Creating Passionate Customerswith Connected Media
Creating Passionate Customerswith Connected Media
Saasu Online Accounting
• Be Where the People Are
• Be Helpful
• Build Community–Be Memorable–Army of Sales People Passionate about
your Product
Creating Passionate Customerswith Connected Media
Saasu Online Accounting
Saasu Online Accounting
Saasu Online Accounting
Saasu Online Accounting
Saasu Online Accounting
Saasu Online Accounting
Saasu Online Accounting
Saasu Online Accounting
Thank youQuestions?
Saasu.comAUS: 1300 72 62 71INTL: +61 2 9126 9600Twitter:
@Saasu @Hollingsworth
Email: [email protected]
