The Social Executive Toolkit

www.communityroundtable.com  

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Using this toolkit

This toolkit will help you answer questions like:

☐ What are the common characteristics of the stages of adoption of social approaches?

☐ What are the triggers that prompt executives to become more engaged?

☐ How can community teams support executives as they adopt social technologies and approaches?

☐ What kind  of  value  are  executives finding  in  new tools and behaviors?

☐ Where  can  I  explore  this  subject  more?

www.communityroundtable.com  

Included:

✓ The Social Executive Research Framework, detailing five stages of executive adoption

✓ 8 Roundtable Reports, exclusive summaries from TheCR Network’s member program curriculum

✓ 4 checklists  to  use  when  suppor@ng  execu@ves  at  various  stages  of  adop@on  

✓4  worksheets  to  get  you  started  

✓Recommended resources and reading curated specifically for community professionals looking to educate executives

The Community Roundtable’s Social Executive Toolkit accompanies the TheCR’s research on this topic, designed to help better understand the executive social/collaborative adoption process, how executives are setting priorities and the value they expect from social business.

The Social Executive Toolkit will help community teams and social strategists empathize with, support and coach executives as they adopt social technologies and approaches.

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Table of contents

The  Social  Execu.ve  research  framework  –  p.  4  A  guide  to  five  stages  of  execu@ve  adop@on  of  social  tools  

Enabling  execu.ve  adop.on–  p.  5-­‐12  Defining  common  characteris@cs  of  execu@ves  in  each  stage  of  The  Social  Execu@ve  research  framework  and  providing  guidance  to  support  their  learning  and  advancement  

Learning  journeys  –  p.  13  Accounts  from  people  using  social  technology  at  work  and  the  value  they’ve  found  

Resources  from  TheCR–  p.  14-­‐15    TheCR  research  and  presenta@ons    

 TheCR  Roundtable  Reports  

Worksheets–  p.  16  Templates  to  use  when  planning  training  

www.communityroundtable.com  

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Selling  Social  Media  &  Community  to  the  C-­‐Suite    If  your  organiza@on  is  just  geKng  started  with  social,  this  report  highlights  strategies  to  get  support  and  sponsorship  from  execu@ve  leadership  for  your  community  program.  

GeNng  Senior  Leaders  to  Engage  in  your  Internal  Network  This  report  collects  best  prac@ces  to  get  execu@ves’  aMen@on  and  encourage  their  par@cipa@on  in  an  organiza@on’s  internal  social  network.  

Coaching  Execu.ves  in  Social  Media  This  report  focuses  on  coaching  execu@ves  by  first  addressing  their  fears  of  social  media  and  then  building  a  strategy  that  works  with  their  needs  and  objec@ves.  

Reverse  Mentoring  This  report  provides  an  overview  of  how  to  create  a  reverse  mentoring  program  to  pair  leaders  with  others  in  the  organiza@on  who  have  a  knowledge  that  they  would  like  to  learn  more  about,  such  as  digital/social  media.    

Gen  Y  Meet  the  Execu.ves  This  report  offers  more  reverse  mentoring  @ps,  including  best  prac@ces  for  implemen@ng  a  pilot  program.  

Asking  the  Right  Ques.on  and  Other  Blogging  Best  Prac.ces  Many  execu@ves  learn  to  be  social  by  building  an  audience  and  conversa@on  through  blogging.  This  report  highlights  blogging  best  prac@ces.  

Crea.ng  a  Culture  That’s  Not  Afraid  to  Fail  Social  execu@ves  are  oQen  focused  on  innova@on  and  see  failure  as  a  learning  opportunity.  This  report  offers  sugges@ons  and  techniques  to  address  culture  change.    

How  to  Excite  Your  Execu.ves  About  Online  Community  and  Help  it  Deliver  More  Value  How  can  you  explain  the  value  of  community  to  execu@ves?  This  report  offers  insights  into  ways  to  spotlight  the  poten@al  returns  and  benefits.  

The Community Roundtable hosts practitioner roundtable calls with TheCR Network members weekly. These selected reports summarize the discussions between call presenters and members, who are primarily social and community strategists.

TheCR Roundtable Reports

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Included:

✓ The Social Executive Research Framework, detailing five stages of executive adoption

✓ 8 Roundtable Reports, best practices gleaned from TheCR Network discussions

✓ 4 checklists with recommended approaches to coach executives at various stages of adoption

✓ 4 worksheets to get you started

✓ Recommended resources curated for community professionals who are coaching executives

The Community Roundtable’s Social Executive Toolkit accompanies the TheCR’s Social Executive research, designed to help better understand executive engagement, how executives set priorities and the value they expect from social business.  

Interested in learning more?

Buy & download The Social Executive Toolkit here: www.communityroundtable.com/Toolkits/TSE