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Overview of the social business process which starts from sharing ideas and "ends" with co-creation of business value.
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the process of social business
Social Business Strategy series
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It starts with sharing “ideas”
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1. What will I “talk” about?2. How committed, passionate, and
resourceful am I to keep the conversation going?
3. How do I get benefitted?4. How do I create tangible
business value?
The questions…
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Larger share in the Conversation Pie!
Credits: @Brian Solis
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What to talk?P6 Framework
8Only 8 of BSE 100 companies
blog!
Thanks mainly to content dev challenge
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Content or Chatter?
Many Indian brands end up simply posting irrelevant content in social channels
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Why should I like you?
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When you talk only about what you offer to customers, your conversation pie will be very small
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Empty Bar Syndrome
…and sometimes there will not be enough people to engage with
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You can talk about the impact you create in the lives of customer’s customers.
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Park Type Conversations
…and you can hope to get generate more interest
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You can also talk about the impact you create in the lives of your customer’s customer’s customer
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Darling of Media
…and the appeal of your content/conversation can grow!
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Business with a Manifesto
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IBM’s Smarter Planet
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So much to share about!
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Just go beyond your product
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#burstingwithlife
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Your conversation pie
…will be as big as your heart!
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Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: [email protected] Mobile: +919790276206www.younomy.com
Like: www.facebook.com/younomyFollow: @younomyNewsletter: www.tinyletter.com/younomy
