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Meanin g Business The War for The War for Talent Talent A Big Picture A Big Picture MCS Alumni Social MCS Alumni Social Event Event Kasteel Montfoort te Kasteel Montfoort te Montfoort Montfoort 23 november 2000 23 november 2000 Stuart Harris Stuart Harris

The war for talent November 2000

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A presentation that I was paid to give in the Netherlands in 2000.I came across it when I imported an archive from an external drive. As a futurist I'm intrigued by what I said in the past.

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Page 1: The war for talent November 2000

Meaning

Business

The War for The War for TalentTalentA Big PictureA Big Picture

The War for The War for TalentTalentA Big PictureA Big Picture

MCS Alumni Social MCS Alumni Social EventEvent

Kasteel Montfoort te MontfoortKasteel Montfoort te Montfoort23 november 200023 november 2000

Stuart HarrisStuart Harris

Page 2: The war for talent November 2000

Meaning Business

Three Eras of ProsperityThree Eras of ProsperityThree DriversThree Drivers

Page 3: The war for talent November 2000

Meaning Business

1492 - 19501492 - 1950Land and Raw MaterialsLand and Raw Materials

Page 4: The war for talent November 2000

Meaning Business

1950-20001950-2000Open MarketsOpen Markets

ECSCECSCEFTAEFTA

WTOWTO

NAFTANAFTAMERCOSURMERCOSUR

COMECONCOMECON

ECECEECEEC EUEU

GATTGATT

Page 5: The war for talent November 2000

Meaning Business

21st century21st centuryPeoplePeople

TalentTalent

Page 6: The war for talent November 2000

Meaning Business

Capital thinkingCapital thinking

Page 7: The war for talent November 2000

Meaning Business

Human Capital Human Capital Talent Talent

Shift - from Capital to TalentShift - from Capital to Talent Entertainment EconomyEntertainment Economy PerformancePerformance Impersonal Impersonal PersonalPersonal Mass Mass Individual Individual Volatile - a gambleVolatile - a gamble

Page 8: The war for talent November 2000

Meaning Business

A brief history of TalentA brief history of Talent

Six obols = one drachmatwo drachmae = one stater

50 staters to one mna 60 mnae to one talent

Parable of the Talents Hollywood studio system

Page 9: The war for talent November 2000

Meaning Business

Case history: HollywoodCase history: Hollywood

Page 10: The war for talent November 2000

Meaning Business

Case history: Football Case history: Football

$50 million

Page 11: The war for talent November 2000

Meaning Business

Reports from the frontReports from the front

Page 12: The war for talent November 2000

Meaning Business

NL Talent War frontNL Talent War front

35% forforeigners

Recruiting everywhereCinema, TV, Print, Abris,

Posters, Web

But still 200 But still 200 000 unfilled000 unfilledvacancies in vacancies in

NLNL

Page 13: The war for talent November 2000

Meaning Business

Global Talent War frontGlobal Talent War front

9500 U.S. Corporate headhunters9500 U.S. Corporate headhunters= 45% growth in three years= 45% growth in three years

1.6 million new ICT vacancies in U.S. in 20011.6 million new ICT vacancies in U.S. in 2001- half won’t get filled- half won’t get filled

Ireland - headhuntingIreland - headhunting200 000 people200 000 people

Boo.com barBoo.com bar 70% substantial difficulty recruiting70% substantial difficulty recruitingskilled staff. skilled staff. “The Technology Race” PWC“The Technology Race” PWC

European online recruitmentEuropean online recruitment75 mln euros in 1999 to 1.2 billion euros in 200475 mln euros in 1999 to 1.2 billion euros in 2004

= 18.5 percent of total recruitment spending.= 18.5 percent of total recruitment spending.Source: MSDWSource: MSDW

Page 14: The war for talent November 2000

Meaning Business

What’s changed?What’s changed?

Page 15: The war for talent November 2000

Meaning Business

Employer-Employee RelationsEmployer-Employee Relations

Decline in manufacturing

No more jobs for lifeDownsizing

EatMe

MobilityMobilityBottom Line

ParadigmBrains + ICTBrains + ICT= employee power= employee power

Page 16: The war for talent November 2000

Meaning Business

Demographics + EconomicsDemographics + Economics

Expanding economiesExpanding economies

Greying populationsGreying populations

Baby-boomers retiring early, richBaby-boomers retiring early, rich

Fewer youngsters coming upFewer youngsters coming up

Page 17: The war for talent November 2000

Meaning Business

New Technologies + IndustriesNew Technologies + Industries

AutomationAutomation InternetInternet e-everythinge-everything m-everythingm-everything bio-techbio-tech gen-techgen-tech Management disciplinesManagement disciplines

Tropical jungle effectTropical jungle effect

Page 18: The war for talent November 2000

Meaning Business

GlobalisationGlobalisation

Bigger opportunities Bigger opportunities

Bigger prizesBigger prizes

Bigger threatsBigger threats

Nowhere to hideNowhere to hide

American business modelsAmerican business models

Page 19: The war for talent November 2000

Meaning Business

AccelerationAcceleration

Q1 Q2

Q3Q4

Page 20: The war for talent November 2000

Meaning Business

Implications of theImplications of theWar for TalentWar for Talent

Page 21: The war for talent November 2000

Meaning Business

ProfitsProfits

Corporate SqueezeCorporate Squeeze

MustIncrease

ShareholderValue

Competitive

Pressures

Must paymore forTalent

Page 22: The war for talent November 2000

Meaning Business

Dividing up the cakeDividing up the cake

Executives?

Board-level executives?

Staff?

Entrepreneurs?Investors?

The Corporation?

Distributionchannels?

Who creates value? How much of it can they claim? Who creates value? How much of it can they claim?

Headhunters

Agents

Page 23: The war for talent November 2000

Meaning Business

Widening wealth gapWidening wealth gap

““Feed the eagles,Feed the eagles,starve the turkeys”starve the turkeys”

Alan Seiler, U.S. Executive HeadhunterAlan Seiler, U.S. Executive Headhunter

Page 24: The war for talent November 2000

Meaning Business

Location mattersLocation matters

vsvs

Page 25: The war for talent November 2000

Meaning Business

Attracting and absorbing TalentAttracting and absorbing Talent

AttractorsAttractors

HospitalityHospitality

LanguageLanguage

LeisureLeisure

MoneyMoney

InhibitorsInhibitors

IntegrationIntegration

Cultural dilutionCultural dilution

Pressure on resourcesPressure on resources

Local vs import conflictLocal vs import conflict

Page 26: The war for talent November 2000

Meaning Business

Some strategiesSome strategies

Page 27: The war for talent November 2000

Meaning Business

Lucre strategyLucre strategy

Golden sign-onGolden sign-on

Equity - own and clients’Equity - own and clients’

Incremental cash bonus for loyaltyIncremental cash bonus for loyalty

Incubators and spin-offsIncubators and spin-offs

Page 28: The war for talent November 2000

Meaning Business

Brand appeal strategyBrand appeal strategy

Apple

Ireland California

“Cool”Britannia

Silicon Valley

Australia

Netherlands

GE

Page 29: The war for talent November 2000

Meaning Business

The Ajax strategyThe Ajax strategy

Page 30: The war for talent November 2000

Meaning Business

Human(e) focus strategyHuman(e) focus strategy

Mentoring - two-way bondingMentoring - two-way bonding

Coaching Coaching

Personal-development trainingPersonal-development training

Wellness programmesWellness programmes

Page 31: The war for talent November 2000

Meaning Business

““Social glue” 6-point strategySocial glue” 6-point strategy

1 - 1 - Money Makes It MutualMoney Makes It Mutual

2 - Mission Makes a Difference - make 2 - Mission Makes a Difference - make

meaningmeaning

3 - Learning Makes You Grow - learn to learn3 - Learning Makes You Grow - learn to learn

4 - Fun Makes It Fresh - fun is energy4 - Fun Makes It Fresh - fun is energy

5 - Pride Makes It Special - 5 - Pride Makes It Special - my kind of peoplemy kind of people

6 - Balance Makes It Sustainable6 - Balance Makes It SustainableFast Company magazine, November 1998Fast Company magazine, November 1998

Page 32: The war for talent November 2000

Meaning Business

What next?What next?

Page 33: The war for talent November 2000

Meaning Business

Possible ActionsPossible Actions

Bi-lateral Bi-lateral Talent Talent partneringpartnering

Recognise Recognise TalentTalent as a as a long-termlong-term issue issue

Serious Serious TalentTalent metrics - e.g. IMF metrics - e.g. IMF

GATT / WTO equivalent for GATT / WTO equivalent for TalentTalent

Page 34: The war for talent November 2000

Meaning Business

A final thought for a hi-tech ageA final thought for a hi-tech age

Is it...Is it...

Technology creates TalentTechnology creates Talent

oror

Talent creates Technology?Talent creates Technology?