Things to know about Tinder

like dating App!

"You don't love someone because they're perfect, you love them in spite of the fact that

they're not."

Table of Content.

• What are the highlighted statistics of

Dating Industry?

• Top 5 Market leaders of dating industry!

- Tinder - Bumble

- OKCupid - Match.com

- Badoo

• What are the features that Tinder like Dating App should have?

01. Social Login 02. Geolocation

03. Matching AI Algo 04. Swipe Surge

05. Setting and Matches 06. Push Notification

07. Chat System 08. Anti-Fraud Screening

• Conclusion – The final words!

…

The new age evolution has completely changed the relationship

with technology and also the mindset of a human being. People

are now more techno-friendly and ready to adapt new things

compare to a past decade.

Now these days, we have new ways of messaging that works

instantly rather the traditional hand-written letters that used to

reach in days, we are more adaptive to social media platforms

rather social events, and we are more active on internet rather

community meetings. Even the special meeting with someone or

dating has changed its skin, you can search your soulmate or a

short-term relationship direct through the dating apps.

Just choose the preferred app, search for the profiles, filter it

through the interest, connect with each other and “yuppie” that’s

it, now you both can share your details, fix your meeting date and

so on.

These kinds of dating apps have their separate user base which

is savage for several other segments. And this is a sure success

mantra for organizations, if they follow a right path and select an

experienced dating app developer.

INTRODUCTION.

04.

DATING INDUSTRY

What are the highlighted statistics of

Dating Industry?

Keep your eyes on the market

stats to know the amazing things

about the Dating Industry.

05.

Dating industry is a vast segment for entrepreneurs as well as

for App Development Companies across the globe. Almost 75%

of the world population uses one of the popular dating app

atleast once in their life. Today, the industry is billion dollar and

much easier for single around the world.

Pic Credit: Allied Market Research.

Dating Industry Stats.

06.

Here are a few statistics that show the growth and the tendency

of the industry:

01

02

03

04

05

06

07

01. In the US only, 49.7 million out of 54.4 million singles have

used dating site to search their soulmate or a relationship

partner.

02. 72% singles trust on online dating-triggered relationships

rather the offline one.

03. Almost 77% daters regularly spend atleast 15 minutes on

dating apps for potential matches or search profiles.

04. 61% of the adult daters find this platform an easier solution

to check and match profiles.

05. The major ratio of users on dating apps is millennials, who

aged between 18-29 years.

06. Online Dating segment revenue amounts to US$2,141

million in 2020 with an expected CAGR 4.3% (2020-2024).

07. According to the Statista stats, online dating users

expected to reach to 279.8 million by 2024.

07.

32 35.6 39.7 43.6 46.7 49 50.5 51.5

146.6162.7

180196.3

209.4218.6 224.6 228.3

0

50

100

150

200

250

2017 2018 2019 2020 2021 2022 2023 2024

in m

illi

on

s

Paying Online Dating Users Non-paying Online Dating Users

… 08.

DATING APPS Industry’s Leading 5

Dating Apps?

Keep your eyes on the market as

you need to follow different

strategies like the market leaders.

09.

Top 5 Industry Leaders.

Dating industry isn’t a small segment, the industry is expected to

reach $9,202.7 million by 2025 with a growing CAGR of 4.7%.

According to a market research, there are around 1500 dating

platforms battling with each other to draw more users.

Pic Credit: RG Infotech.

10.

TINDER. One of the major market leaders is – “Tinder”, which is a

location-based social search platform and founded in the year

2012. The platform owns more than 57 million active users per

month with around 4.1 million premium users. The platform is

used in 190 countries and available in 40 languages to oblige

each and everyone.

01 01. Tinder

According to the stats, tinder made $1.2 billion revenue in the last

year, which is around 43% higher than 2018.

11.

BUMBLE. 02 02. Bumble

This is one of the few or the original one, where women message

first and the receiver has a time limit of 24 hours to reply back

and start a connection. The platform has almost 46 million users

from 155 countries and has almost 85% female employees.

With the same intend of dating and social networking, “Bumble”

– the first feminist dating app was founded by one of the co-

founders of “Tinder” – “Whitney Wolfe”, who left the firm due to

some personal issues with another co-founder.

According to the stats, “Bumble” earned the top second position

in list of all dating brands with a $300 million revenue in the year

2019. This is the only platform, who empowered women to start

communication and get a possible match.

12.

OKCUPID. 03 03. OkCupid

With a massive number of users, and great features similar to

the other platforms OkCupid shares the market since 2004. The

platform has almost 50 million registered users and allow users

to send direct message to another by visiting their profile.

Although, they only see that message once find their match with

another person.

According to the stats, “OkCupid” earns $1 million revenue in the

segment last year with almost 200K downloads by a global

audience.

13.

MATCH. 04 04. Match.com

Match.com was founded in the year 1993 and purchased by the

IAC in 1999, later transferred in its sub-group Match Group,

which is especially created for the dating brands. Apart from

Match.com, the group also owned Tinder, Hinge, OkCupid, Plenty

of Fish, and 40+ other brands.

The premium dating platform allowed only paid members to

message matched profile, although users can create and search

in the premium version. The dating app has around 39.7 million

visits per month with 30K downloads and earns around $500K

revenue last year.

14.

BADOO. 05 05. Badoo

One of the leaders of the industry – “Badoo” was founded in the

year 2006 and has around 425 registered users. The platform is

available in 47 languages and used in around 190 countries. The

dating app has recorded 300K daily registrations and 4 million

app downloads with $1 million revenue in the year 2019.

15.

Other than those leading apps, there are several dating apps

available on Google Play and App Store, some of them are Hinge,

Happn, Her, Clover, Plenty of Fish (POF), and Grindr.

…

16.

TINDER FEATURES What are the features that

Tinder like Dating App should have?

Keep your eyes on the market

leaders to idealize the trending

features of Dating apps.

17.

Dating App Features.

Comparison always took place with the leading one and industry

follows the path of successful brands. Take a look at the beneath

chart that shows the most popular online dating app worldwide:

58.06

153.07

424.44

440.59

504.76

779.79

927.26

985.61

2375.8

3620.26

0 500 1000 1500 2000 2500 3000 3500 4000

SCRUFF

Match

Grindr

POF

Bumble

OkCupid

MeetMe

Happn

Badoo

Tinder

Number of downloads in 1,000s

Chart Source: Statista. 18.

According to the above chart people downloaded Tinder most.

So, here’s the top most features that tinder like dating app should

have:

SOCIAL LOGIN. 01 01. Social Login

The very first thing or major feature that an app should have, is

social login. The user should have the freedom to sign up through

their existing Facebook, or Google account. Other apps can make

it a complimentary feature, but for dating apps, that’s a major

feature as it clears out the interest of a particular user and

allows dating algo to search similar profiles.

Apart from the technical prospectus, integration with social

account will also cut down the efforts of a user to prepare a

profile on such dating apps as they can fetch most of details from

the social platforms.

GEO LOCATION. 02 02. Geo Location

The major feature that an online dating app should have, as

nobody wants to chit-chat a person they can’t meet. This feature

will help applications in user retention and better user

engagement. This feature will encourage users and provide

suggestions based on their interest, their social activities, etc.

and help to improve interest-based geolocation matches.

19.

Although, app developers can allow users to choose their

preferred region or location and find their matches apart from

getting the current location from their devices.

AI ALGO. 03 03. Matching AI Algo

Rather the outdated random profile suggestions, Tinder use

different algorithms to suggest best suitable profiles to users.

When a user creates a new profile, the algo searches the

suitable profile on the basis of profile ratings.

The app uses a scoring system, where the number of likes or

right swipe counts as the rating, more likes means the higher

profile score. Although, matches can also be suggested on the

basis of similar interests, similar locations, and similar count of

scores.

SWIPE. 04 04. Swipe Surge

A single left or right swipe can mark a score for the profile, as

the right swipe means user likes the other profile and left means

user dislike it and wants more options. Although, there should

be an undo option, as sometimes swipe happen accidently.

Tinder introduces that feature and recognized 15x higher user

activities with a 250% increased match ratio.

20.

SETTINGS. 05 05. Setting and Matches

User can set their preferences such as gender, age, region,

religion, or interest, on their profile, and filter their suggestions

based on it as these kinds of online dating platforms usually have

a huge database. This setting will also help to increase the rate

of matches due to similar kind of interests and mutual

agreements.

NOTIFICATIONS. 06 06. Push Notification

Like other apps, online dating apps should also have Push

Notification to update users in real-time about recent changes,

matches, messages, etc. This is a significant feature and major

growth tactic to retain a user and provoke them to return back

to the application.

CHAT SYSTEM. 07 07. Chat System

One of the basic, but the major feature that an online dating app

should have. Chat messages allow a user to communicate with

the matched profile and share their interests, or pictures with

each other. To enhance the text-based chat feature, dating app

developer can include video chat feature too in the application.

21.

FRAUD CHECK. 08 08. Anti-Fraud Screening

To identify the authenticity of the user, a dating app should

contain Anti-Fraud Screening, where user needs to verify its

original identity. This will improve user belief and retention on

the application and reduces the number of fake profiles.

This can also be done through two-way verification, and required

document verification process along with profile completion.

…

22.

FOR DEVELOPMENT RELATED QUERIES, PLEASE MAKE A CALL ON

+91-982-868-6605 23.

CONCLUSION. The bottom lines:

Conclusion

What we have research, and

expressed are summed up here, to

highlight major parts and strike the

importance of dating apps for

singles.

24.

Conclusion.

If we think a decade back, finding the right relation without

knowing each other isn’t a possible thing, but now we can. Online

dating platforms made it easy for the singles and appeared as

the most preferred solution for finding the right relationship.

25.

26.

We analyzed the industry stats and found that the online dating

industry is a billion-dollar industry with a great user base and

higher revenue model. There are almost 77% singles, who uses

such kind of applications atleast 15 minutes per day. Due to such

facts, plenty of dating applications are running successfully. The

Match Group owns 45+ dating brands including the leaders –

Tinder, Match, OkCupid, etc.

Those figures and the above graphical representation of global

online dating service market, are eye-catchy for entrepreneurs

too, that’s why the number of dating app developers also

increasing day-by-day. Although, check those stats, top leader’s

strategies and their business models first, before entering in the

segment.

We hope that the information provided above is useful for you. If

you have any doubt or want to discuss more about your Dating

App Development or Tinder like online dating platform, feel free

to email us at sales@rginfotech.com

…

27.

www.rginfotech.com sales@rginfotech.com +91-982-868-6605

www.rginfotech.com

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