Think Big, Build SmallHow to build your startup to scale

@TrevorLongino

Head of Product, Kontakt.io

Building Lean Starts With The First Hire

The Perfect Employee

The Perfect Employee

The Most Expensive Thing You Can Do is Launch Something No One Wants

The Second Most Expensive Thing You Can Do is Launch Something You Have to Sell

Something that a business or consumer will always want

● Earn a business more money

● Help a person fulfill a basic need

Constant demand, but many competitors

EvergreenSomething that is in response to a specific need

● Employee retention programs after a reorg

● Clean water in Flint

Irregular demand, but very urgent when needed

TargetedSomething that people don’t care about even if it’s important

● Office safety planning

● Prophylactic tax planning for people

Low demand & education needed to establish why the customer should care

Irrelevant

3 Simple Tests to Guarantee* Your Success

*no actual guarantee. :P

Facebook Ads Will Tell You Possible Market Demand

The “First 10” Test

The Bought Attention Test

Sample MAU

Growth Accounting: The Short VersionMonthly Active User = MAU

This Month = t

New = New signupsRetained = Still active from last (t)

Resurrected = Not active in (t)n but active now

MAU(t) = New(t) + Retained (t) + Resurrected (t)

MAU(t)

MAU(t) = New(t) + Retained (t) + Resurrected (t)

MAU(t) - MAU(t - 1 month) = new(t) + resurrected(t) - churned(t)

Quick Ratio = (new + resurrected)/churned

http://techcrunch.com/2016/02/04/three-nearly-free-growth-hacks/

http://www.thestartersclub.com/88/

https://medium.com/swlh/diligence-at-social-capital-part-2-accounting-for-revenue-growth-551fa07dd972#.sd4jurjwk

https://medium.com/swlh/diligence-at-social-capital-part-1-accounting-for-user-growth-4a8a449fddfc#.r3j3qlwpy

http://techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/

https://medium.com/@producthunt/the-ultimate-marketing-stack-for-startups-ecff2a4e701f#.qk3r6djx6

Resources