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DIGITAL ADVERTISING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY. CONTENT IS KING. breedandcraft.com
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WHERE NEXT FOR DIGITAL ADVERTISING?
THIS IS
CONTAGIOUS
HE IS
CONTAGIOUS
THIS IS
CONTAGIOUS THIS IS
CONTAGIOUS
DIGITAL ADVERTISING IN 2012 AND WHY BRANDS
NEED TO STOP INTERRUPTING AND
BECOME THESTORY
VIRAL MARKETING IS
DEAD
VIRAL MARKETING IS
DEAD
VIDEO SEEDING STINKS
VIRAL MARKETING IS
DEAD
SO WHAT COMES NEXT? SO WHAT COMES NEXT?
VIRAL MARKETING IS
DEAD
SO WHAT COMES NEXT?
WHERE DO WE GO FROM
HERE?
VIRAL MARKETING IS
DEAD
CONTAGIOUS CONTENT IS
THE FUTURE
WHAT IS CONTAGIOUS CONTENT? WHY IS IT SO GREAT? AND HOW CAN I GET ME SOME?
THIS IS
CONTAGIOUS IT'S NOTHING TO BE AFRAID OF..
con-ta-gious – adj: spreading or tending to spread from one to another; infectious
THIS IS
CONTAGIOUS
HE IS
CONTAGIOUS
701,951,926 VIEWS
THIS IS
CONTAGIOUS
HE IS
CONTAGIOUS
THIS IS
CONTAGIOUS
THIS IS
CONTAGIOUS
13,763,391 VIEWS
THIS IS
CONTAGIOUS
HE IS
CONTAGIOUS
THIS IS
CONTAGIOUS
THIS IS
CONTAGIOUS
17,543,893 VIEWS
THIS IS
CONTAGIOUS WE SHARE CONTENT WE
LIKE
You need to create something that actually has merit, that you would say, "Wow, I want to share that." And if Cadillac made it for you, you're sharing something essentially that Cadillac made and you can get your brand message across in a very natural, non-advertising way.
Anthony Batt, Katalyst Media
CONTAGIOUS CONTENT IS
ALSO GREAT FOR SEO
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
EXHIBIT A
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
DON'T MAKE IT ABOUT THE BRAND
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
MAKE IT A
STORY
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
MAKE IT A
STORY
DO SOMETHING THAT MAKES
THEM LOVE YOU
SO I'VE MADE SOME CONTAGIOUS CONTENT ARE WE
DONE NOW???
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SOWHAT ARE THE RULES OF
CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SOWHAT ARE THE RULES OF
CONTAGIOUS CONTENT?
THERE'S STILL A LONG
WAY TO GO...
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SOWHAT ARE THE RULES OF
CONTAGIOUS CONTENT?
YOU STILL NEED AN
AUDIENCE
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SOWHAT ARE THE RULES OF
CONTAGIOUS CONTENT?
START WITH YOUR BRAND
COMMUNITIES
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SOWHAT ARE THE RULES OF
CONTAGIOUS CONTENT?
START WITH YOUR BRAND
COMMUNITYBUILD COMMUNITIES
AROUND CONTENT
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SOWHAT ARE THE RULES OF
CONTAGIOUS CONTENT?
START WITH YOUR BRAND
COMMUNITYWITH THE RIGHT PEOPLE
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SOWHAT ARE THE RULES OF
CONTAGIOUS CONTENT?
START WITH YOUR BRAND
COMMUNITY
NEXT WE NEED TO AMPLIFY THE CONTENT
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SOWHAT ARE THE RULES OF
CONTAGIOUS CONTENT?
START WITH YOUR BRAND
COMMUNITY
NEXT WE NEED TO AMPLIFY THE CONTENT
WE'RE ALL ABOUT
ORGANIC
START WITH YOUR BRAND
COMMUNITY
SO MY CONTENT IS OUT THERE BUT HOW DO I KNOW THAT
WE'RE ON THE MONEY?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SO WHAT ARE THE RULES
OF CONTAGIOUS CONTENT?
SOWHAT ARE THE RULES OF
CONTAGIOUS CONTENT?
START WITH YOUR BRAND
COMMUNITY
NEXT WE NEED TO AMPLIFY THE CONTENT
OUTREACH TO RELEVANT BLOGS AND SITES
WE PROVIDE THE FOLLOWING AS STANDARD ANALYTICS:
NUMBER OF VIDEO PLAYSNUMBER OF SHARESCREATIVE PERFORMANCESEMTIMENT ANALYSISGEOGRAPHIC INFOAUDIENCE RESPONSEMOBILE TRACKING
PAID VS. ORGANIC VIEWSDEMOGRAPHIC INFO FACEBOOK LIKES FACEOOK REACH EFFECTIVE COST PER VIEWVIRAL SPREAD CAMPAIGN ROI
THIS IS
CONTAGIOUS
HE IS
CONTAGIOUS
THIS IS
CONTAGIOUS WE'LL SEND WEEKLY SNAPSHOT REPORTS (LIKE THIS ONE) AS WELL AS AN INDEPTH END OF CAMPAIGN ANALYSIS DOCUMENT THAT WILL INCLUDE CONCLUSIONS AND RECOMMENDATIONS
THIS IS
CONTAGIOUS
HE IS
CONTAGIOUS
THIS IS
CONTAGIOUS WE'LL SEND WEEKLY SNAPSHOT REPORTS (LIKE THIS ONE) AS WELL AS AN INDEPTH END OF CAMPAIGN ANALYSIS DOCUMENT THAT WILL INCLUDE CONCLUSIONS AND RECOMMENDATIONS
THANK YOU FOR YOUR TIME