This Is Not A Rope: Marketing, Advertising and Sales

This Is Not A RopeMarketing, Advertising and Sales

TomSattler.wordpress.com@SattlerTJ

http://TomSattler.wordpress.com/

This is Not a RopeTomSattler.wordpress.com

@SattlerTJ


This is an AnalogyTomSattler.wordpress.com

@SattlerTJ


Just like the 3 strands of a rope make it

stronger...



Marketing, Advertising &

Sales are braided

together to pull customers

to your business



Marketing and Advertising both

support Sales



Marketing and Advertising build

brand/product awareness



Marketing and Advertising create consumer demand



Marketing and Advertising generate qualified leads and

traffic



But...Marketing and

Advertising are not the same



Marketing defines the strategy used to

execute tactics to achieve goals



And...Advertising is one of those

tactic that is executed strategically



Marketing analyzes and defines the market

size, potential and segments



Marketing identifies primary & secondary audience segments

for greatest potential product/service use



Marketing assesses the strength of various sales

channels in accessing those audiences



Marketing analyzes the strengths and weaknesses of competitors and competitive

products



Marketing develops pricing strategies and defines the tracking mechanisms for

various tactics to reach the consumer



Advertising is the paid media used to promote your product,

service or event during a period of time



Advertising includes an analysis of where your

product/services stands in the market currently



Advertising is focused on a specific primary or

secondary audience segment



Advertising uses the specific media channel/channels to cost effectively reach the

target audience or geographic market



Advertising is measured by recall,

market share increases, likes, etc...



This is Not a Rope

Marketing, Advertising and

Sales



Marketing defines the market for the product, where to find the customer, how to sell to

them, and at what price.

Advertising is a specific message to an audience in media, to produce a desired

result.



Business

This Is Not A Rope: Marketing, Advertising and Sales