Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Thank you to our sponsor & partners!

Gold Sponsor

Supported by

Organised by

2

REGION AT A

CROSSROADS

FULL OF OPPORTUNITY

GRAPPLING WITH CHANGE

3

2.5 Billion

9,600

1,225

SUPER URBANISM

ALL IN THE LAST 30 TO 40 YEARS

THE BUILDING OF HOPES AND

DREAMS

PLACES OF DOUBTS, FEARS,

LONELINESS, PRESSURE AND

STRESS

4

INTRA ASIAN NOMADISM

GENDER IMBALANCES

LABOR MIGRATION

DRIVE TOWARDS STRUCTURAL

AND ECONOMIC INTEGRATION

111:100

16%/3%

140,479

2 Years

Project Spec & Methodology

Countries Involve: Malaysia, Thailand, Vietnam, Indonesia

Sample Definition: Males & Females aged 18-35 years old, with good spread

across major cities & other cities within the country.

Methodology: Online (Toluna script & host the survey as well as provide samples)

Sample size: N=500 for each country

Quotas: Males VS Female/18-24 years old VS 25-29 years old VS 30-35 years

old/Major Cities VS Other cities

Key Areas To Discover: How shifting societies & changing lifestyles in South East

Asia Countries are affecting Family, Relationships/Marriage, Friendship etc.

Toluna’s Real Time Reporting Link Demo (Toluna Analytics)

Toluna’s Interactive Survey Platform

Toluna’s Interactive Survey Platform

‘THE WORLD IS MORE

CONNECTED THAN EVER

BEFORE’

- 1 in 3 marketing

speeches, most likely

AS HUMANS, WE NEED TO

BELONG

12

IN TIMES OF CHANGE,

PEOPLE NEED TO FEEL

CONNECTED AND LIKE

THEY BELONG MORE

THAN EVER

74%

72%

82%

60%

13

NOT SURPRISINGLY,

FRIENDSHIP IS PRETTY

IMPORTANT

86%

79%

88%

92%

BUT ACROSS SOUTHEAST ASIA,

WHY ARE FRIENDSHIPS SO

IMPORTANT?

HOW ARE PEOPLE GOING

ABOUT CREATING AND

MAINTAINING THEM?

WHAT ARE DIFFERENT

POPULATIONS’ CORE

MOTIVATIONS WHEN CREATING

FRIENDSHIPS?

AND WHAT TENSIONS ARE

EMERGING?

15

FIRST AND FOREMOST,

PEOPLE SEE GETTING ON

WELL WITH OTHERS IS ONE

OF THE GREAT JOYS IN LIFE

95%

93%

96%

97%

16

BEYOND HAPPINESS,

PEOPLE ARE RELYING ON

FRIENDS FOR SUPPORT AND VARYING DEGREES OF

ADVICE, OPPORTUNITIES &

TRAVEL COMPANION SHIP

1. Emotional Support 2. Relationship advice 3. Travel Companion

1. Emotional Support 2. Travel Companion

3. Job Opportunity

1. Emotional Support 2. Relationship Advice

3. Travel companion

1. Travel Companion 2. Emotional Support

3. Relationship Advice

17

SUPPORT, ADVICE &

CONNECTIONS BECOME

EVEN MORE IMPORTANT AS THEY COPE WITH A

MODERN WORLD THAT THE

PREVIOUS GENERATION

HAS TROUBLE HELPING

THEM NAVIGATE

61%

74%

86%

54%

18

BUT MODERN LIFE SEEMS

TO GET IN THE WAY AND

FORCE OTHER PRIORITIES THAN FRIENDS TO THE

FOREFRONT, AND TO A

LESSER EXTENT CREATES

FEELINGS WE ARE ‘LOSING

TOUCH’

53%/46%

69%/55%

77%/57%

54%/35%

19

AND CREATE FEELINGS OF

WISHING FOR MORE

OPPORTUNITIES TO

CONNECT

80%

76%

66%

88%

20

NOT SURPRISINGLY, SNS

ARE NOW ON PAR WITH

‘OTHER FRIENDS’ AND

‘NATURAL ENCOUNTERS’ AS THE MAIN WAYS PEOPLE

ARE LOOKING FOR NEW

FRIENDS

61%/3rd

59%/3rd

69%/2nd

73%/3rd

21

BUT ARE ALL FORMS OF

CONNECTION CREATED EQUALLY?

40%

45%

59%

42%

22

+5%/-22%

+2%/-17%

-1%/-42%

BELIEVING ONLINE

RELATIONSHIPS CAN BE AS

FULFILLING AS OFFLINE

ONES DOESN’T SEEM TO

AFFECT OVERALL FEELINGS

OF WELLBEING

BUT WHEN THIS BECOMES

THE REALITY WE SEE A

MUCH DIFFERENT RESULT

+2%/-22%

23

-17%/-18%

+10%/+6%

-34%/-34%

- 7%/-11%

LACKING ‘REAL LIFE’

SOCIAL SKILLS APPEARS TO

HAVE A SUBSTANTIAL

AFFECT ON HAPPINESS

LEVELS…EXCEPT IN VIETNAM

24

88%

HIGHEST

88%

HIGHEST

66%

LOWEST

MY FRIENDS HELP ME

MAINTAIN STABILITY IN MY

LIFE

I PREFER TO STICK TO A

CLOSE GROUP OF FRIENDS

RATHER THAN MEET A LOT OF

NEW PEOPLE

I WISH I HAD MORE

OPPORTUNITIES IN DAILY LIFE

TO MAKE NEW FRIENDS

I RELY ON FRIENDS FOR

INTRODUCTIONS TO NEW

FRIENDS

42%

LOWEST

25

72%

HIGHEST

62%

LOWEST

86%

HIGHEST

IT IS EXCITING TO MAKE

FRIENDS FROM OTHER

PLACES

I PREFER TO STICK TO A

CLOSE GROUP OF FRIENDS

RATHER THAN MEET A LOT OF

NEW PEOPLE

I WISH I HAD MORE

OPPORTUNITIES IN DAILY LIFE

TO MAKE NEW FRIENDS

QUALITIES I LOOK FOR IN A

FRIEND: CAN HELP ME

EXPAND MY SOCIAL CIRCLE

82%

HIGHEST

26

- 40%

- 42%

+13%

MY LIFESTYLE MAKES IT

DIFFICULT TO MAKE NEW

FRIENDS

MY LIFESTYLE MAKES ME FEEL

DISCONNECTED FROM MY

FRIENDS

I WISH I WAS BETTER AT

MAKING FRIENDS THAN I AM

I WISH I HAD MORE

OPPORTUNITIES IN MY DAILY

LIFE TO MAKE FRIENDS

+15%

27

SOCIAL

RETENTION

VS

SOCIAL

EXPANSION

SOCIAL RETENTION SOCIAL EXPANSION

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Thank you to our sponsor & partners!

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com