Scaling Retail

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Tips for A Successful Trade Show Follow-Up

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The Checklist For Those Who Showed: THE BUYER LIST THE COMMUNITY LIST INDUSTRY EXPERTS

A Checklist For Those Who Walked The Shows

REVIEW YOUR NOTES REVIEW BUSINESS CARDS STRATEGIZE

MAGIC is the world’s largest fashion marketplace, comprised of ten unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing.

THE CHECKLIST FOR THOSE WHO SHOWED

From all the parties you attended, to the business cards you collected, and new buyer contacts you gained, it’s time to review and organize.

THE BUYER LIST

Have buyer interest? Need to get orders in to make your production minimums?

Send out a brief personalized email to all of your new buyer contacts.

This is your chance to remind buyers about your brand (attach a look book).

Add your cutoff date to make your orders and exclusive offers.

Don’t hear back in 2 weeks? Call.

THE COMMUNITY LIST

Often times after the show, we get so focused on securing sales leads that we forget to follow up with the potential collaborators we met. Here’s why this group is an important resource:

When you’re gearing up to do multi-brand pop-up shop, this group will be your first lead.

When going into business with a store, verify their reputation by doing reference check with brands from your community who may also be selling to that particular retailer.

When you are interested in exploring other manufacturers or sourcing from different outlets, your community will be there to support you.

When you’re facing some challenges with retail buyers, members of your community will be able to provide insight from their own experiences.

INDUSTRY EXPERTS

They’re are the ones who spoke on panels, surveyed the collections, questioned the designers, and stood behind the scenes assessing the market.

Experts at MAGIC come with experience in varied fields: social media, sourcing, production, sales, marketing, branding, trend forecasting, web, and more.

These are the business cards that you want to keep when ready to act upon or even share with your community.

A CHECKLIST FOR THOSE WHO WALKED THE SHOWS

Perhaps you are considering showing in the future and wanted to see what it was all about. Bravo to you for taking the time to walk the floor and see what was out there.

REVIEW YOUR NOTES

Observing a trade show is still a hefty responsibility. Did you see what your competitors were showing? Did you make note of their assortment for the season? Write down the trends? Take time to review all of your notes

REVIEW BUSINESS CARDS

Hopefully you scored business cards from other brands in your potential community and made connections.

Follow up and cultivate those relationships. Snagged a couple cards from buyers in the industry? Awesome. Follow up with a feedback email saying that you’d love to hear their thoughts on your collection and continue the conversation further.

STRATEGIZE

There is a lot to learn from others. Pay close attention to what you would do the same or differently when your brand shows.

Spending money and time on a trade show requires evaluating what your potential ROI’s will be. Not all first time brands walk away from the show with orders.

Contact us….!!!!

Owner :- Syama Meagher

Business Name:- Scaling Retail

Phone no.:- 415-756-4591