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I have worked in business planning and new product development area and have presented multiple business proposals / product proposals for approval to the senior leadership. These are few tips which helped me to make effective business presentations.
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5 tips for effective business presentation
Nivrutti Garud
Whenever you see a successful business, someone once made a courageous decision.
- Peter F. Drucker
Leadership expectation: Project team should help the leadership to make the decision
Leadership Project team
Make decision
Help to make
decision
Responsibility of project team to help Leadership in making right
choice
I DON’T CARE, COME TO THE POINT
1
The audience only pays attention as long as you know where you are going.
- Philip Crosby
Start with results / recommendation; Result is A, because of X, Y & Z
Start with recommendation
/ executive summary
Then support your
recommendation (answer WHY?)
• Recommended for presentations to Leadership
• Conveys message when audience is likely to be attentive
• Retaining the audience’s attention is easier
• Easier to link the information to conclusion
Conclusion first
• Use when the topic is controversial
Results in the end
Avoid presenting information first and then conclusion
Creator (Presenter)• Already knows the conclusion
• Can correlate slides to results while presenting
Audience• Does not know the conclusion if not presented in the
beginning
• Difficult to correlate slides to the conclusion
THE 80 / 20 PRINCIPLE
2
Ask yourself, “if I had only sixty seconds on the stage, what would I absolutely have to say to get my message across”.
- Jeff Dewar
Focus on important things that matter most
Most important points (20%)
• Spend appropriate time
• Share first
• Discuss each point separately
Other points (80%)
• Spend as minimum time as possible
• Share after you are done with important points
• Summarize all points together
Remember: What you have is 20 – 40 minutes
Do not spend too much time on being 100% accurate or perfect; evaluate how much is good enough
How much is good
enough?
To convince
To conclude
To make decisions
DATA IS NOT INFORMATION
3
Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.
- Clifford Stoll
Analyze the data and present conclusions
Share conclusions
Use data to support your
conclusion
Do not leave things for
interpretation
Share data with purpose
It is easier to convince with a picture than showing a drawing paper, a color box and explaining about the picture
ARE YOU PREPARED FOR THE WORST?
4
By failing to prepare, you are preparing to fail.
- Benjamin Franklin
Talk about your top risks and plans to mitigate these risks
• Worst case scenario is important consideration while making decisions
Decision Making
• Are you prepared for the worst?
Leadership concern
What can go wrong
• Share risks
What are plans to
manage it?
•Share mitigation plans
Gives confidence to the leadership that you are prepared
LESS IS GOOD
5
No one complains about the speech being too short.
- Ira Hayes
Do not fall in a trap of including everything or isn’t something missed out?
Include everything
Everything heard but
not received
• One message per slide• 3 bullets (>3 should be an
exception) per slide• 5 words per bullet
Focus on being concise
• More time is spent listening to you
• Less time is spent eading the slides
Advantage
A wise man speaks because he has something to say, a fool speaks because he has to say something.
- Plato
Be wise
All the best - Nivrutti