TIPS & TRICKS ON GOING INTERNATIONAL

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TheFamily

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CLÉMENT CEZARD NETFLIX

TIPS & TRICKS ON GOING INTERNATIONAL

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TIPS AND TRICKS WHEN YOU GO INTERNATIONAL

MY EXPERIENCE

MARKETING

BUSINESS DEVELOPMENT

and STRATEGY

TO AVOID FAILURE, LET’S BE SCALABLE

• BUSINESS MODEL • PRODUCT • DISTRIBUTION • HR & TEAM

SCALABLE BUSINESS MODEL• SCALABLE BUSINESS MODEL REMINDER

• It’s a model which can add significant revenue and not be constrained by its own structure and resources

• E.g: facebook. Paypal, …

• HOW YOUR BUSINESS MODEL WILL EVOLVE IN AN INTERNATIONAL ECOSYSTEM?

• How to keep the same economics? Meaning to keep control of your supplier expenses, manage impacts of local taxes…

E.g: withholding taxes in Brazil and Thailand. Specificities of German payment system or Italian prepaid offers • Is your model fit with local ARPU?

New or emerging marketDeezer Brazil Deezer Romania

• PRE ADAPT YOUR PRODUCT TO EVALUATE EASILY:

• Unique global product with light localization process: languages, payments systems

• Global Product and support Netflix content produce locally Deezer co-branded product but for global broadcast

SCALABLE PRODUCT

SCALABLE DISTRIBUTION• POTENTIAL EVALUATION

• Analysis of the market: eligible clients, partners… • Don’t hesitate to visit the markets you want to open • Which funds are needed?

• PARTNERS • Identify global partners: website, media, carriers, manufacturers… • Build partnerships offers and models that can be deployed globally (Revenue share,

affiliation…)

Deezer: Success of Orange bundle Netflix: Success of Smart TVs

Deezer: Difficult integration with Fb

SCALABLE TEAM• “EXPERT” OR A “JAKE OF ALL TRADES”?

• Importance of customer support (local language) • Expert have a higher cost but usually provide better results • Never put someone alone in a market

Local team 1 • Marketing • Business

Development • PR if needed

HQ International coordinator

Finance

Local team 2 • Marketing • Business

Development • PR if needed

Local team 3 • Marketing • Business

Development • PR if needed

Success of local hiring (Deezer and Netflix)

Failure when hired people who are alone / minimum 3 people

THANK YOU

Q&A