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Presentation Slides presented during our Breakfast on July 7th 2014. Subjects covered in this presentation were 'The Triad' by Michael de Groot and 'Branding Guidelines 2' by Steve Pitt
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WelcomeTo everyone
TLC Business Networking Ltd
Michael de groot@stayingaliveuk
The Triad
Credit: Anthony Robbins
Focu
sLanguage
Physiology
Meaning
TLC Business Networking Ltd
steve Pitt@stevePitt
YourStaff(or colleagues)
and your brand...
Think about...
your vision...your mission...your values...
One document...This is a guide to any members and conributors to TLC that are creating any form of
communications, external or internal relating to the TLC Business Networking brand.
Careful thought has gone into the design and tone that TLC Business Networking wants to reflect.
For us maintain a consistant feel to this brand, please refer to this document wherever possible.
ContentsVision — Strategic objective — Our Why?
Mission — Strategic purpose — How and What?
Geographical reachValues
Tone of voice
Visual guidelines
Brand elements
Colour PaletteTypography
Presentation Slides
Vision — Strategic Objective — Our Why
TLC is a ‘not for profit’ Social Enterprise operating as a business networking hub, delivering a modern approach to
learning, mentoring and workshops for the enhancement of business growth and personal well-being.
Mission — Strategic Purpose — How and What?
A membership driven organisation providing opportunities and support for individuals who run micro and small
businesses, who meet on a regular basis, share best practices, share knowledge and develop Trusting Lasting
Connections. Developing and promoting collaboration between individuals and other business organisations for the
benefit of our members.
Geographical reach
Currently we operate from within Droitwich Spa, Worcestershire. We are ideally situated, very close to the motorway
network, enabling visitors to attend from Birmingham, West Midlands, Warwickshire, Gloucestershire, Herefordshire,
Shropshire, Staffordshire. However the aim is to take TLC to an even wider geographical audience, by the eventual
development of other TLC groups within these areas.
ValuesCollaboration, Honest, Inclusive, Serving, Fun
Tone of voice
Welcoming and approachable. Supportive and friendly with an informal attitude.
How to describe TLC?...
Accessible, Valuable, Productive, Beneficial, Knowledgeable,
Intuitive, Cooperative, Adaptable, Receptive
Brand Guidelines
Visual GuidelinesThe primary goal of the mtt brand is to appear clean, uncluttered and to maintain a visual ‘fl ow’.To ensure a consistent brand identity, a general collection guidelines is suggested: No elements of the logo may be recreated, deleted, cropped, or reconfi gured. Minimum clearspace to be maintained around the logo.
A white box around the logo is preferred when placed on a dark background and do not reproduce the logo in colors other than those specifi ed in these guidelines. Logo artwork MUST be uniformly scaled. Non-uniform scaling distorts the proportions of artwork and the relationship between the icons and letterforms. Logo ideally should always appear upright. Logo artwork may only be reproduced directly from a digital fi le. It should never be reproduced from previously printed materials.
Brand elements — The LogoAlway appears as a complete item — DO NOT delete any element from logoFull colour version Mono version(and minimum recommened clearspace) (and minimum size 20mm width)
Brand elements — The Bullet point The yellow rounded corner box is a feature that is used to highlight points of interest. No set size but gerally just slightly bigger than the CAP height. Bullet used for presentations. Align left always line text below text on next line.Aligned text here.
Brand elements — The End of Subject markerA small swirl to act as a breaker in long texts.
Our branding is a little informal and flexible and is adaptable to suit the subject matter.But please to not abuse that flexblity...
X
X
X
X
Brand elements — TypographyThe TLC brand has a two typefaces Lobster 1.4
OswaldLobster 1.4 is used for headings only. Oswald regular for body copy Bold for headings. Combination of centred and ranged left, ragged right can be used.
Lobster 1.4ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The quick brown fox jumps over the lazy dog Oswald RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The quick brown fox jumps over the lazy dogOswald BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The quick brown fox jumps over the lazy dog
These guidelines are to help maintain the TLC Business Networking visual identity — if you have any more questions, contact [email protected]
CappucinoCMYK C=28 M=39 Y=57 K=0RGB R=188 G=154 B=119Hex #BC9A77
Earthy BrownCMYK C=45 M=58 Y=71 K=20RGB R=85 G=57 B=46Hex #55392E
Warm GreyCMYK C=23 M=16 Y=32 K=0RGB R=197 G=199 B=188Hex #C5C7BC
Glow YellowCMYK C=0 M=19 Y=75 K=0RGB R=254 G=207 B=93Hex #FECF5D
Positive PinkCMYK C=32 M=100 Y=63 K=18RGB R=202 G=30 B=102Hex #CA1E66
Visual GuidelinesBrand elements — Colour pallette The TLC brand is made up from four colours. There is no one dominant colour used , they all exist to compliment each other.
This is a guide to any members and conributors to TLC that are creating any form of
communications, external or internal relating to the TLC Business Networking brand.
Careful thought has gone into the design and tone that TLC Business Networking wants to reflect.
For us maintain a consistant feel to this brand, please refer to this document wherever possible.
ContentsVision — Strategic objective — Our Why?
Mission — Strategic purpose — How and What?
Geographical reachValues
Tone of voiceVisual guidelinesBrand elements
Colour PaletteTypography
Presentation Slides
Vision — Strategic Objective — Our Why
TLC is a ‘not for profit’ Social Enterprise operating as a business networking hub, delivering a modern approach to
learning, mentoring and workshops for the enhancement of business growth and personal well-being.
Mission — Strategic Purpose — How and What?
A membership driven organisation providing opportunities and support for individuals who run micro and small
businesses, who meet on a regular basis, share best practices, share knowledge and develop Trusting Lasting
Connections. Developing and promoting collaboration between individuals and other business organisations for the
benefit of our members.
Geographical reach
Currently we operate from within Droitwich Spa, Worcestershire. We are ideally situated, very close to the motorway
network, enabling visitors to attend from Birmingham, West Midlands, Warwickshire, Gloucestershire, Herefordshire,
Shropshire, Staffordshire. However the aim is to take TLC to an even wider geographical audience, by the eventual
development of other TLC groups within these areas.
ValuesCollaboration, Honest, Inclusive, Serving, Fun
Tone of voice
Welcoming and approachable. Supportive and friendly with an informal attitude.
How to describe TLC?...
Accessible, Valuable, Productive, Beneficial, Knowledgeable,
Intuitive, Cooperative, Adaptable, Receptive
Brand Guidelines
Any Questions?
Next meetings
Social Media Monday7.30PM to 8.30PM
Working on linkedin and tWitter accounts,
incorPorating #Worcestershirehour on tWitter
betWeen 8PM and 9PM
Members - Social Media Clinic one to one Meetings 6.30PM to 7.30PM
Monday 4th august 2014
Breakfast Meeting
Winter Wednesdays
Lunchtime MeetingsNovember to March
Bring along a VisitorMeMbers - bring along a vistor
and get your breakfast free!
Have a look at...
droPlet aPP
a neW Way to Pay for your netWorking
tlc youtube channel
intervieW With karen toMalin
tlc survey
feedback your ideas to tlc
Be good to yourself, your health
is your Wealth.
See you all soon
