2. The roles social media can play in government
Public consultation
Policy rollout
Service delivery
Permanent feedback channel
Behavioural change campaigns
3. But where do we start?
4. A social media strategy in three steps
Listen
Respond
Drive
5. 1 Listen
6. Why listen?
7. Where are people meeting?
8. ?
9. What are they talking about?
10. Keywords to listen to
Organisation name
Ministry of Education
Programmes, projects, services
Continuing Education and Training
Primary School
Syllabus
Topics
Teacher
Mathematics
Misspellings
Educaiton, educatoin
11. Who are the influencers?
12. 13. 14. How do you listen?
15. 16. 17. 2 Respond
18. Hugh MacLeod gapingvoid.com
19. 3 Drive
20. 21. Social media engagement incorporates:
Corporate blog
External forums
Blogger outreach
Facebook
YouTube
Mobile
Departmental website
Custom campaign microsite
Offline activities
22. Listen
Social media strategy in three steps
Respond
Drive
where?
are the conversations
who?
are the influencers
what?
are they talking about
build presence on facebook, LinkedIn, forums, etc.
develop guidelines for staff
engage in conversations
make your contentshareable
createcommunities
runcampaigns
23. Set measurable objectives
