TO CHOOSE

TAYLOR PRATT | @RAVENPRATTRAVEN INTERNET MARKETING TOOLS

BEND.RAVENTOOLS.COM

THE RIGHT TOOL

HOW

TOOLS ARE EVERYWHERE

SO HOW DO YOU CHOOSE?

4

SAVES TIME

KEY FEATURES

RELIABLE

FOR ANY TOOL

3

1

2 CENTRALIZES DATA

COLLABORATIVE

THE INDUSTRY IS EVOLVING

OUR TEAMS ARE GROWING

MARKETING WALLS ARE FALLING

SOCIAL MEDIA

SEO

CONTENT MARKETING

ANALYTICS

PPC

WE’RE MORE POWERFUL TOGETHER

DESIGNERS

OUR TOOLS NEED TO SUPPORT THAT

TRADITIONAL

SEO TOOLS

NON

ContentManagementTraditional SEO

Too l s

The everyday tools

Social MediaManagement

Keyword Research

Link Management

LinkResearch

MICRODATA

ANALYTICS

USABILITY

TECHNICAL ANALYSIS

MONITORING

BUT WHAT ABOUT: EVERYTHING ELSE

MOBILE

MICRODATA

AUTO-GENERATESSCHEMA

FREE!

SCHEMA SIMPLIFIED

schema-creator.org

Schema Creator

AUTO-GENERATES

FREE!

STRUCTUREDDATA

MICROFORMATS.ORG/CODE-TOOLSMicroformats

MONITORING

4

COMPETITOR MONITORING

MONITORING

COMMUNITY DISCOVERY

STRATEGIES

3

1

2 CONTENT IDEAS

LINK OPPORTUNITIES

BRANDMENTIONS

FREE

DOMAINMENTIONS

BACKTWEETS.COMBackTweets

AUTOMATEDESCALATION

$150/mo

CONVERSATIONVALUE

BRANDSEYE.COMBrandsEye

GLOBAL &

MULTI-LINGUAL

REALTIME

DETAILEDDEMO-

GRAPHICS

SYSOMOS.COMMAP

SOCIALDASHBOARD

$99/MO

REAL-TIME

RAVENTOOLS.COMRaven Tools

USABILITY

4

CONCEPTING

USABILITY

USER TESTING

TYPES OF TOOLS

3

1

2 ATTENTION TESTING

CLICK TESTING

WEB APP

FREE

CONCEPTING

MARKUP.IOMarkUp

AUTODETECTED

$27/mo

ATTENTIONTESTING

ATTENTIONWIZARD.COMAttention Wizard

AUTODETECTED

$20/MO

ATTENTIONTESTING

FIVESECONDTEST.COMFive Second Test

FAST &CHEAP

$40/TEST

USERTESTING

USERTESTING.COMUser Testing

MULTIPLEFEEDBACK

$10

USERTESTING

CONCEPTFEEDBACK.COMConcept Feedback

ANALYTICS

4

CONTENT ANALYSIS

ANALYTICS

RETARGETING

SEO INSIGHTS

3

1

2 SOCIAL SHARING ANALYSIS

KEYWORD OPPORTUNITIES

1. Engagement 2. Goals Completed 3. Conversion Rate

Is your traffic socially engaged?

Do these match?

Secondary Dimension: Landing Page

Brand Filter

QUICKANALYSIS

FREE

SOCIALSHARING

sharedcount.comShared Count

TECHNICAL ANALYSIS

4

EVALUATING CODE

TECHNICAL AUDIT

REDIRECTS

AREAS OF FOCUS

3

1

2 SEARCH-FRIENDLY DESIGN

IA SETUP

OVERLAY

FREE

ACCESSIBILITY

wave.webaim.orgWave

WORKS W/

FIREBUG

FREE

BROWSERTESTING

browserlab.adobe.comAdobe BrowserLab

IDENTIFIESPROBLEMS

£99/year

SEOCRAWLER

screamingfrog.co.uk

Screaming Frog

PAGESPEED

FREE

HEADERCHECKING

urivalet.comURI Valet

PAGESPEED

FREE

PERFORMANCEANALYSIS

GTMETRIX.COMGTmetrix

RECEIVE 10ANSWERS

$15

ASKQUESTIONS

FEEDBACKARMY.COM

Feedback Army

THANKS.@RavenPratt

bend.raventools.com