Top 10 Points to Increase Sale Through IT

Made by:-Ishu Verma

IT Department

o Contents1. Free Wi-Fi.2. Mobile App.3. CRM/CLM Solution.4. Mobile Payment Wallet.5. Mobile POS.6. Team Communication Tool.7. Support & Maintenance Quality Improvement.8. Customer feedback system at the cash counter.9. Wooqer.10.Analytics.

1. Free Wifi Introduction:-

WiFi has been one of the best things the advancements of technology have brought in recent times to make life easier. It ensures that you can access the internet anytime. And all you need for that is a device that can use WiFi. A large number of places offer free WiFi these days. Several businesses are also engaging in the practice.

There are different advantages that businesses can enjoy for of offering free wifi. Quite a few shoppers across the world have admitted that they use the internet for various purposes. They look for reviews on social media and other websites before buying a product. Besides, the wifi is also expected to act as a major form of incentive for the customers. It will attract new customers and make the old ones return to your business.

Advantages A Great way to attract new customers.

Getting Result at Minimum Investment.

Easy to collect customer Data.

Differentiate your business from others.

Advertise it to shoppers.

Provide special offers.

Disadvantages The network frequently fails or isn’t

secure.

Your Wi-Fi hotspot attracts squatters.

There’s a shortage of bandwidth.

 You’ve inadvertently made your business network vulnerable.

 You give customers more than they want or need.

2. Mobile AppIntroduction:-

Mobile app development is growing, as is mCommerce but most people are questioning what the best way is to drive a positive ROI on their investment.

A growing number of retailers / restaurants / entertainment venues have found that their mobile apps are instrumental in converting customers to purchase from their store, either online or shop front. A mobile app has the advantage of marketing to a tangible person, not just an online persona like social media alone. An app user can generate brand loyalty and demonstrate an emotional investment in the brand if it’s done right.

Advantages Be Visible to Customers at All Times.

Create a Direct Marketing Channel.

Provide Value to Your Customers.

Build Brand and Recognition.

Improve Customer Engagement.

Stand Out From the Competition.

 Cultivate Customer Loyalty.

Disadvantages Relatively low paying consumers

(compared to iOS)

iOS users are inherently more likely to purchase items than Android users.

Missing a large chunk of iOS users which could be vitally important for your Business.

The lack of an approval process means you might miss some bugs. 

Need to Develop for both (Android & iOS)

3. CRM/CLM SolutionIntroduction:-

Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an e-business environment.

Managing relationships with customers has become a critical organizational competency. Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This course will teach you how to select the right tools for your business-- so it can grow today--and on into the future. Lagging means lost customers, which means damage to the bottom line.

Advantages Increase Relationship with Clients.

Increase of sales.

Reduction of sales cycle.

Better Communication channel.

Create detailed profile.

New selling opportunities.

Provide better customer service

Disadvantages High Costs. Small companies not possible. Require continues maintenance,

updation of information. Difficult to increase with other

MIS. Training cost increase.

4. Mobile Payment WalletIntroduction:-

Mobile payments, also known as m-payments, may be defined as any payment where a mobile device is used to initiate, authorize and confirm an exchange of currency in return for goods and services. Mobile devices include mobile phones, PDAs, wireless tablets and other devices that can connect to mobile telecommunication networks. Mobile payments can be an alternative to cash, checks, credit cards and debit cards, and can make possible new opportunities for commerce convenience.

Advantages Easy to use and Easy to access.

There will no issue of asking or searching for change which we have while handling cash.

It will be possible to make instant payments. Just like we can exchange cash at any moment, we can exchange and transfer money anytime.

There would synchronization of data from multiple platforms. Bank accounts, credit and debit cards, mobile accounts and bills - all will be interconnected and help in better management.

Exchange of money through mobile wallet at chaat stalls, street vendors, small shops, etc. would remove the need to carry cash/cards at such places.

Disadvantages Mobile network connectivity is the biggest

impediment. Network problems and reliable and fast internet connectivity is not available in most of the developing countries.

People are always under the fear of misuse of their money by hackers and frauds. They always feel safer to have cash.

Enough support infrastructure is not available. In countries like India there is not enough financial inclusion and financial literacy.

India does not have a solid dispute resolution processes. Experiences of people with the customer service agents too are not encouraging.

There are many wallet operators and there is still no clear idea as to whether payments to other wallet operators would be possible or not.

5. Mobile POSIntroduction:-

Mobile devices are increasingly being used by merchants of all sizes as Point-of-Sale terminals. In order to promote this new and innovative avenue for payments, MasterCard introduced the Mobile POS Program to ensure safe, simple and smart transactions when consumers use their debit, credit and prepaid cards at Mobile POS.

The program allows solution providers to register their Mobile POS solutions according to Industry Standards and the MasterCard Mobile POS Best Practices Guide. Participation in the program is free of charge. The result is a comprehensive list of Mobile POS solutions that are best in class and ready to be deployed.

Advantages Differentiation with Support from a

Trusted Brand.

Partnership and Increased Business Opportunities.

Updates on Industry Trends.

Promotion at Trade Shows.

Exposure on MasterCard's Website

Disadvantages Many customers are concerned with the

security of their private and personal information these days. With cyber crimes and identity theft on the rise, these concerns may continue to grow in some people.

iPad POS systems do not require the installation of special data lines because they operate over a wireless Internet connection that can be set up by practically anybody. Anybody that has ever relied on an Internet connection however, can tell you that you will inevitably run into a connection issue of some kind. 

6. Team Communication ToolIntroduction:-

Technology is being used in almost every company to accomplish specific tasks. Technology has changed the way we work and it has brought some fan at work, it reduces on human errors which can be caused by too much work or stress. Business technologies like computers, tablets, social networks, virtual meeting software, accounting software, customer management applications, and so much more have removed workplace boundaries and they have also facilitated in the movement of information at the workplace which accelerates quick decision making at your workplace.

Using technology at your workplace has its own advantages and disadvantages. Below I have detailed points explaining how technology can be of great use at your workplace and how it can also be a problem.

Advantages Improves communication.

Encourages Innovation and Creativity.

Improves on Human Resource Management.

Saves Time.

Creates Mobility.

Disadvantages Causes Distraction at Work.

High Maintenance costs.

Makes employees lazy.

It’s Risky (Though we like the advantages that come with technology at work, it also tends to be risky, especially when it comes to data security. All employees in important decision making positions will need access to private business information; this can pose as a threat, because it can be very difficult to monitor the usage and privacy of this information. Many employees come with flash drives at work, so they can transfer critical business information and use it for their own personal gains).

7. Support & Maintenance Quality Improvement

Introduction:- Maintenance in this chapter means those preventive, diagnostic, updating,

replacement, and repair procedures that a school or district has in place. The term support refers to actions taken on behalf of users rather than to actions

taken on equipment and systems. Support denotes activities that keep users working or help users improve the ways they work.

As with maintenance, support can be delivered through a variety of mechanisms, including in-house technology specialists, external volunteers, or outsourced contracts.

Advantages Increase Profitability.

Focus on Core Business.

Improved Quality.

Customer Satisfaction.

Operational Efficiency.

Reliability.

Disadvantages Quality Risk.

Quality Service.

Language Barriers.

Employee/Public Opinion.

Organizational Knowledge.

Labor Issues.

Legal Compliance and Security.

Employee Layoffs.

8. Customer feedback system at the cash counter

Introduction:-

Information technology has helped in shaping both the business world and our society in general. Many fields have been impacted by information technology and these include; education , health , entertainment ,communication just to mention but a few. The impacts of information technology are profound. As the world develops, more technology will emerge and this technology will have both positive and negative impacts.

Advantages Increases production and saves

time. Improves communication

through communication technology.

Improves data storage and file management.

Improves financial management. Cuts costs of operation and

increases on RIO. Improves business to consumer

relationship. Improves on business

competitive advantage.

Disadvantages Implementation Expenses. Job Elimination. Security Breaches.

9. WooqerIntroduction:-

Wooqer is a platform primarily designed to drive communication & engagement across cross-functional, geo-distributed enterprise groups. Wooqer tagline reads “One platform. Unlimited possibilities” and true to this statement, its customers have leveraged it in many use cases where people communicate & engage, specifically in:

– Training & assessments: Induction, product, soft skills or other customer training – replace/supplement face-to-face efforts.– HO & Branch Operations: Operational activities like SOP into checklists with tasks & workflows that are track-able, real-time.– Mobile Reporting: Supporting field teams operating out of office (e.g., sales) to report/order in real-time, from mobile devices.

Advantages Transparent & effective communication.

Reduce manpower.

Performance tracking.

Automatic reminders & notification.

Relax employees work load.

All data in one place.

Easy to out source to anything to any one.

unlimited data on cloud.

Smooth operation.

Disadvantages Customize data. cannot Delete process module. User ID & mobile updating. On screen Filter. All Parameter not on the

reports.

10. AnalyticsIntroduction:- Organizations today depend and thrive on timely, accurate and strategically relevant

information. But as technology enables the creation and capture of ever-increasing amounts of data, effective management and productive analysis of that information are becoming enormous challenges. Our information management and analytics technology team provides cost-efficient, risk-effective solutions to help you leverage and unlock the value of your information assets.

Organizations that can access on-demand information, trust its accuracy and turn it into strategic insight can achieve superior outcomes and gain a real competitive advantage.

Advantages Traffic-- One of the most important

benefits to analyzing your Web statistics is that you are able to learn information about the visitors to your website.

Page Viewer-- Tracking your website's page views shows how many people visit your site daily, but more importantly, you can see which pages are the most popular among your visitors. 

Advertising-- Many websites rely on advertising to earn revenue. Thanks to analyzing Web statistics, a website has the potential of increasing its revenue by providing this statistical data to potential advertisers.

Disadvantages Time Consuming-- Although analyzing

Web statistics can be quick if you're familiar with how to interpret the data, the process is time consuming for someone new to analytics. If you run a website by yourself, you might not have enough time to spend on analyzing the stats, and the time you spend doing so can eat into the time you would otherwise use for building or contributing to your website.