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Top 10 Tips For Actionable Analytics LBi Belgium John Wyllie - Head of Analytics Be sure to check out some other 'Optimization' presentations we gave at our Client Afternoon.
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Top 10 Tips forActionable Analytics
John Wyllie, Head of Analytics
LBi’s Client Afternoon4th February 2010
What we believe
Measure your site’s effectiveness
Report the relevant information
Optimise your site based on data, not gut-feel
Analyse visitor behavior
Datatrumpsintuition
#1
So
What?
#2
Not
People
Technology
#3
Not
Push
Pull
#4
The
Quantify
Opportunity
#5
Impact of
Measure
Changes
#6
And
Targets
Alerts
#7
Stop Analysing
Start Testing
#8
Assign
Ownership
#9
Create
A Virtual Team
#10
Top
Down
#11
Laurence VandelanotteStrategy and Planning Director
Direct: +32 (0) 2 730 83 84Mobile: +32 (0)473 41 20 80
LBiVorstlaan 191 Bd du Souverain - B-1160 Brussels
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