Top burger companies in quick service segment

Top Burger Companies

in Quick Service

Segment

The world’s leading global foodservice retailer

serving nearly 69 million customers in more than 100

countries each day

Ownership Parent Company Primary Distributor Produce Distributor POS Provider

Head Office Rank Average Check Segment Cuisine Type

Public McDonald’s Corp. Golden State Foods Golden State Foods New POS

Oak Brook, IL 1 $6.58 Quick Service Burger

Industry Overview

Freestanding, inline, kiosk, nontraditional sites

Average 2,500 square feet, 40 seats

All decor packages share iconic golden arches

Red-and-yellow color scheme

Hamburgers, sandwiches, snacks, drinks

Signature Big Mac, fries, specialty coffees

Uses 100% beef and chicken and Grade A eggs

Dollar Menu & More promotes value

Concept Characteristics and Business Strategy

Key Events

2006 - New Décor Package

1979 - Happy Meal Introduced

1975 - First Drive-Thru - Arizona

1968 - Big Mac Introduced

1966 - Ronald McDonald Debuts

1966 - Went Public

1961 - Hamburger University Debuts

1960 - Purchased by Ray Kroc : In 1960, Kroc bought out the McDonalds, and formed McDonald’s Corp.

1955 - Ray Kroc Opens Franchise - Des Plaines, IL: Kroc negotiated a franchising agreement with the McDonald brothers in 1954

and opened his own stand in Des Plaines, IL, the following year

1948 - Founded - San Bernadino, CA: Maurice and Richard McDonald reformulate their menu to serve hamburgers, fries and

shakes

System Characteristics

Home of the Whopper and other flame-grilled

burgers

Home of the Whopper and other flame-grilled burgers



Public RBI MBM Customized FD MBM Customized FD SICOM

Miami, FL 4 $6.32 Quick Service Burger

Industry Overview

300-4,000 square feet, freestanding and nontraditional

35 interior decors or create-your-own option

Home delivery service at some units

Some branded products in retail stores

Flame-broiled burgers including the Whopper

Chicken sandwiches and nuggets, wraps, salads

LTOs routinely launched

A la carte items and value bundle meals


Key Events2015 - Acquired France-based hamburger chain Quick : Burger King France inked a deal to acquire hamburger chain Quick. The

franchisee plans to convert Quick restaurants into Burger King units. Terms of the deal were not disclosed. Quick operates over

500 restaurants in France, Belgium, Luxemburg and outside Europe.

2014 - Merger : Merged with newly acquired Tim Hortons to form Restaurant Brands International

2013 - Sold Subsidiary Burger King GmbH : Burger King Worldwide Inc. sold Burger King GmbH and 91 company-owned

restaurants in Germany to Yi-Ko Holding GmbH

2012 - Stake Sold : 3G Capital sold a large stake of the company to London-based Justice Holdings Ltd.

2010 - Acquired : Burger King Holdings Inc. was acquired by 3G Capital affiliate Blue Acquisition Holding Corp. in a going-

private deal valued at about $4 billion

2009 - Debuted Whopper Bar Concept

2006 - Went Public : The chain went public with a $425 million IPO, the largest in U.S. restaurant history, to pay down its debt

2002 - Sold to Investment Houses : In 2002, Burger King was sold for $2.26 billion to three U.S. investment houses: Texas Pacific

Group, Bain Capital and Goldman Sachs Capital Partners

1997 - Merger : Grand Metropolitan merged with Guinness PLC and operated under Diageo PLC

1988 - Acquired : It was acquired by Grand Metropolitan PLC, a world leader in the food, drink and retailing industries, and

became part of its retailing group

1957 - Whopper Introduced

1954 - Founded - Miami: James McLamore and David Edgerton opened the first Burger King in Miami in 1954


A leading quick-service burger chain specializing in

fresh, never-frozen hamburgers



Public Wendy’s Co. Sygma Sygma Aloha POS

Dublin, Ohio 5 $6.37 Quick Service Burger

Industry Overview

1,600-2,400 square feet, high-traffic areas

Nontraditional units include colleges and malls

Compact units offer walk-up or drive-thru only

Community- and eco-friendly practices

Made-to-order, square-cut burgers

Chicken sandwiches, fries, salads, Frosty

Breakfast sandwiches, burritos, oatmeal

Right Price, Right Size value menu


2011 - Acquired and Name Changed : In mid-2011, Wendy's/Arby's Group Inc. completed the sale of Arby's to Roark Capital

Group. After the sale, Wendy's/Arby's Group Inc. changed its corporate name to The Wendy's Co.

2011 - Wendy's/Arby's Group. Inc. Sold Arby's : Arby's sold to Roark Capital Group

2010 - Sold Stake in Pasta Pomodoro : Wendy’s sold its stake in the Pasta Pomodoro chain in early 2010

2008 - Wendy's International Acquired by Triarc Companies Inc. : Triarc, parent of Arby's, acquired Wendy's International in a

stock-swap deal valued at ~$2.34 billion. The company was renamed Wendy's/Arby's Group Inc.

2006 - Tim Hortons Spun Off and Baja Fresh Sold : Tim Hortons was spun off as a separate company and Baja Fresh was sold for

$31 million

2002 - Acquired Baja Fresh Mexican Grill : The company acquired Baja Fresh Mexican Grill in 2002 for $275 million

1995 - Merged with Tim Hortons : In 1995, Wendy’s merged with Canadian-based coffeehouse chain Tim Hortons

1976 - Went Public

1972 - Began Franchising

1969 - Founded - Columbus, OH: Dave Thomas founded Wendy’s in 1969 in Columbus, OH

Key Events


One of the largest drive-in burger chains in the U.S.,

bills itself as “The Ultimate Drink Stop” for its

1,000,000+ possible drink combinations



Public Sonic Corp Ben E. Keith Co. Ben E. Keith Co. MICROS

Oklahoma City, OK 14 $6.01 Quick Service Burger

Industry Overview

Freestanding units, 1,200-1,500 square feet

Nontraditional units, 500-800 square feet

In malls, colleges, airports

Roller-skating servers

Burgers, sandwiches, hot dogs

Breakfast burritos, sandwiches

Flavored slushies, limeade, tea, soda

Under-450-calorie menu


Key Events

1991 - Went Public Again : In 1991, SONIC issued an initial public offering under the name Sonic Corp.

1986 - Went Private : SONIC was taken private in a leveraged buyout by senior management and outside investors in 1986

1973 - Went Public : Senior management and outside investors took the company private in a leveraged buyout.

1960 - Began Franchising

1959 - Renamed to SONIC Drive-In : In 1959, following a trademark dispute, Smith and new partner, Charles Pappe, renamed the

restaurant SONIC Drive-In

1953 - Founded - Shawnee, OK: SONIC Drive-In began as Top Hat Drive-In when Troy Smith Sr. opened the first location in

Shawnee, OK


A quick-service burger chain that thinks outside of

the box for menu and marketing innovation



Public Jack in the Box Inc. MBM Customized FD MBM Customized FD XPIENT

San Diego, CA 21 $6.66 Quick Service Burger

Industry Overview

Freestanding, average 2,600 square feet

700-1,500-square-foot nontraditional units

Mascot, Jack, part of branding

Most units open 24/7

All-day menu includes breakfast

Burgers, tacos, sandwiches, bowls

Ethnic influences and customization

Late-night Munchie Meals menu


Key Events2009 - Sold Quick Stuff Stores : In 2009, Jack in the Box sold off all of its Quick Stuff stores to focus on its restaurant brands

2004 - Launched JBX Grill : In 2004, Jack in the Box launched the fast-casual concept JBX Grill, but by 2006, all JBX Grill units were

converted back to the Jack in the Box format

2003 - Acquired Qdoba Mexican Grill : The company acquired Qdoba Mexican Grill for $45 million in 2003

2002 - Introduced Quick Stuff C-store Brand

1999 - Changed Corporate Name : In 1999, the company changed its corporate name to Jack in the Box Inc.

1992 - Foodmaker Went Public Again

1988 - Foodmaker Went Private

1987 - Foodmaker Went Public

1985 - Leveraged Buyout of Company : An investment group, including members of Foodmaker management, completed a

leveraged buyout of the company from Ralston Purina in 1985

1968 - Controlling Interest Acquired : In 1968, Ralston Purina acquired controlling interest in Foodmaker, the parent company of

Peterson’s business interests. Under Ralston Purina, Jack in the Box underwent a major expansion

1960 - First Restaurant Outside California - Arizona: The first restaurant outside California opened in 1960 in Arizona

1951 - Founded - San Diego: Robert O. Peterson founded Jack in the Box in San Diego in 1951


Offering a varied menu of American favorites,

including its signature Thickburgers, for all dayparts



Private CKE Restaurants Inc. MBM Customized FD MBM Customized FDE. ParTech

St. Louis, Missouri 31 $5.65 Quick Service Burger

Industry Overview

2,400-3,500 square feet, seat 40-100 guests

Freestanding units

Many sites open 24 hours

Can be cobranded with Red Burrito

Charbroiled Angus beef burgers

Sandwiches, chicken tenders

Housemade biscuits

Low-carb, low-calorie menus


Key Events

2013 - Majority Stake Acquired : Roark Capital Group acquired a majority stake in CKE from Apollo Management

1997 - Acquired by CKE Restaurants

1973 - Imasco Ltd. Acquired Hardee's : Imasco Ltd. acquired the chain in 1973

1961 - Franchising Began and Hardee's Sold : The first franchised location opened and Leonard Rawls and Jim Gardner bought

out Hardee

1960 - Founded - Greenville, NC: Wilbur Hardee opened the first Hardee’s unit in Greenville, NC, in 1960


Signature made-to-order burgers prepared with 100%

pure American beef



Private Whataburger Sygma Sygma XPIENT

San Antonio, Texas 33 $7.20 Quick Service Burger

Industry Overview

2,500 square feet, 100 guests

Freestanding A-frame structures

Orange-and-white color palette

Online retail shop

One-, two-, three-patty burgers

Chicken sandwiches, bites

Combo meals

Shakes, malts


Key Events

1966 - Added Enclosed Dining Room

1961 - Signature A-Frame Designed : A permanent A-frame building with an orange-and-white striped roof was designed in 1961

1953 - Franchising Began

1950 - Founded - Corpus Christi, TX: Harmon A. Dobson founded Whataburger in Corpus Christi, TX, in 1950


Specializing in classic American charbroiled

hamburgers, chicken sandwiches, fries and shakes



Private CKE Restaurants Inc. MBM Customized FD MBM Customized FDE. ParTech

Carpinteria, CA 38 $7.30 Quick Service Burger

Industry Overview

2,450-3,250 square feet, 65-115 patrons

Freestanding, inline or kiosk

Sister chain Hardee’s

Cobranded with Green Burrito concept

Thickburgers with range of toppings

Chicken, fish sandwiches

Sweet-potato, french fries

Shakes, malts


Key Events

2013 - Roark Capital Group Acquired Majority Stake : In 2013, Roard Capital Group acquired a majority stake in CKE from Apollo

Management, a subsidiary of Columbia Lake Acquisition Holdings Inc.

2010 - Acquired by Columbia Lake Acquisition Holdings Inc. : CKE was acquired by Columbia Lake Acquisition Holdings Inc. in a

going-private deal that was valued at about $1 billion

2002 - Purchased Green Burrito and Red Burrito : CKE purchased Green Burrito and Red Burrito from Santa Barbara Restaurant

Group Inc. in 2002

2001 - Introduced Angus Burgers

2001 - Revamped Image : The chain revamped its image to appeal to younger male crowd

1997 - Purchased Hardee's : Carl's Jr. purchased Hardee's from Imasco for an undisclosed sum in 1997

1994 - Renamed CKE Restaurants Inc. : Carl Karcher Enterprises adopted the name CKE Restaurants Inc. in 1994

1981 - Carl Karcher Enterprises Went Public

1956 - Founded - Anaheim, CA: Carl N. Karcher founded Carl's Jr. in Anaheim, CA, in 1956


Hamburgers and frozen custard featuring Midwest

beef and Wisconsin dairy



Private Culvers Gordon Food Service Gordon Food Service RDS

Prairie du Sac, WI 44 $9.47 Quick Service Burger

Industry Overview

3,600-4,500 square feet, 100-150 guests

Freestanding in suburbs

Blue-and-white color scheme

Nostalgic, small-town service

Made-to-order signature ButterBurgers

Fried chicken, fish, sandwiches

Frozen-custard desserts

Value baskets, SnackPak meals


Key Events

1995 - Expanded Out of State - Illinois and Minnesota

1987 - Franchising Began

1984 - Founded - Sauk City, WI: George Culver and son Craig founded Culver's in Sauk City, WI, in 1984


Signature Steakburger and hand-dipped shakes

served in a 24-hour diner atmosphere



Public Biglari Holdings Sygma Sygma XPIENT

San Antonio, Texas 48 $6.40 Quick Service Burger

Industry Overview

3,400 square feet, 94 guests

Freestanding, near highways and high-traffic areas

Decor reminiscent of American diner era

Food cooked in open kitchen

Steakburgers in many varieties

Melts, sandwiches, hot dogs

Classic breakfast favorites

Desserts, shakes, malts


Key Events

2010 - Acquired Western Sizzlin Corp. : The deal, which was completed by merging Western Sizzlin with a subsidiary of The Steak

n Shake Co., was valued at $38.8 million

1985 - Acquired by Consolidated Products Inc.

1982 - Majority Interest Acquired : Kelly and Partners Ltd. acquired an 85% interest in Franklin Corp.

1971 - Franklin Corp. Bought Controlling Interest in Steak n Shake

1969 - Sold to Longchamps Inc.

1934 - Founded - Normal, IL: Gus Belt founded Steak n Shake in Normal, IL


AMIT KUMAR DASProgram Manager, CapgeminiE-mail id: [email protected]

SOURCES:www.qsrweb.comwww.technomic.comwww.mcdonalds.comwww.bk.comwww.wendys.comwww.sonicdrivein.comwww.jackinthebox.comwww.hardees.comwww.whataburger.comwww.carlsjr.comwww.culvers.comwww.steaknshake.com

http://www.qsrweb.com/

http://www.technomic.com/

http://www.mcdonalds.com/

http://www.bk.com/

http://www.wendys.com/

http://www.sonicdrivein.com/

http://www.jackinthebox.com/

http://www.hardees.com/

http://www.whataburger.com/

http://www.carlsjr.com/

http://www.culvers.com/

http://www.steaknshake.com/