October 27-28, 2014

Presenter���Tom Hood, CPA, CITP, CGMA

Top Seven Issues Facing Emerging Leaders

If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today

Tom Hood, CPA, CITP, CGMA

•  Named the Second Most Influential in Accounting by

Accounting Today Magazine 2013 •  Top 150 Influencer by Linked-In •  Top 25 Influencers in Learning & HR by HR Examiner •  Top 25 Public Accounting Thought Leaders by CPA

Practice Adviser •  Working on Learning Management with AICPA/

CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations

CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org

http://www.linkedin.com/in/tomhood/

http://macpa.cnf.io""

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“One  without  the  other  is  either  useless  or  destruc,ve”  

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What got you here won’t get you there

ü  Flexibility  ü  Team  cohesion  ü  Collabora,on  ü  Supervisor  support  and  

apprecia,on  ü  A  clear  career  path  ü  Social  responsibility  

What  do  millennials  want?  

The Shift Change

1.  Leadership!2.  Learning!3.  Technology!4.  Generations!5.  Workplace!

7 out of 10

What’s  Keeping  young  CPAs  up  at  night?    1.  Not  enough  ,me  2.  Being  reac,ve  vs.  proac,ve  3.  Talent  development  4.  Keeping  up  5.  Growth  (and  opportunity)  6.  Doing  more  with  less  7.  Informa,on  overload  

http://cpa.tc/54s

Top Seven Issues - 2012 1.  Information overload (including accounting and tax

complexity) 2.  Work / life balance 3.  Generational issues and communications (including upper

management not sharing knowledge with the younger generation)

4.  Developing networking skills 5.  Keeping up with technology -- especially the cloud 6.  Finding career guidance 7.  Understanding social media benefits

CPA Success blog post http://cpa.tc/1ef

11  things  young  professionals  want  you  to  know      1.  More  collabora,on.  2.  More  transparency.    3.  Encourage  ini,a,ve.  4.  Focus  on  strengths.  5.  Expect  the  unexpected.  6.  Take  ,me  to  save  ,me.  7.  Look  beyond  the  billable  hour.  8.  Engage  your  team  in  your  vision.  9.  Be  realis,c.  10. Train  your  staff  and  expect  

accountability.  11. Take  a  financial  risk  on  leadership.   http://cpa.tc/54r

Accounting Students

Students:  What  do  you  want  from  your  employer?  

1.  Flexibility & Work/Life Balance 2.  Resources for Growth (training &

development) 3.  Job Security 4.  Diversity & Inclusion 5.  Mentorship

Tomorrow’s CPAs are: •  Proactive •  Flexible •  Collaborative •  Trustworthy •  Future-focused •  Balanced •  Technological

Four Themes from MACPA Leadership Academy

1. Communication 2. Collaboration 3. Anticipation 4. Talent Development

www.blionline.org

www.blionline.org

CGMA  Follows  the  Bounce!  

Your clients want the “new you” “I need you, but I don't need the old you. I need a new you who understands the transformation I’m going through as your customer. If you don’t, you're out of touch.” - Dan Burrus futurist

http://cpa.tc/1pt

T  

“In  a  period  of  rapid  change  and  increasing  complexity,  the  winners  are  going  to  be  the  people  who  can  LEARN  faster  than  the  rate  of  CHANGE  

and  faster  than  their  COMPETITION.”  -­‐  Tom  Hood,  CPA.CITP.CGMA  

5  Things  to  Maximize  Your  Career  

1. Context 2. Connections 3. Communication 4. Collaboration 5. Computers

If content is king, CONTEXT is the kingdom.

- Will Avgerakis -AICPA

•  Strengths • Values • Alignment

• Hindsight •  Foresight •  Insight

Your Strengths & Skills

Your Purpose & Values

Your  Companies  Purpose  &  Values  

Alignment

Connections

I (We)

Source: Reid Hoffman, CEO Linked-In

Communication Make your thinking visible to others

Create your digital footprint…

 CEOs  have  a  new  strategy  in  the  unending  war  for  talent.  They  are  crea,ng  more  open  and  collabora,ve  cultures  —  encouraging  employees  to  connect,  learn  from  each  other  and  thrive  in  a  world  of  rapid  change.      Collabora,on  is  the  number-­‐one  trait  CEOs  are  seeking  in  their  employees.  –  IBM  Global  CEO  Study  2012  

Collaboration

Collaboration

#MBSN None of us is as smart as all of us! - Dr. Ken Blanchard

Connections

Conferences

Computers

Use the tools, don’t let the tools use you – Francis McKenna @re:theauditors

#RPD Radical Personal Development

Source: Tom Peters

Outread the other guy!

Tom’s  Favorite  Tools  

“Use  the  tools,  don’t  let  the  tools  use  you.”  –  Francine  McKenna  @retheauditors    

•  Twiker  •  Linked-­‐In  •  Blog  •  Slideshare.net  •  Evernote  •  Tweetdeck.com  •  Hootsuite.com  •  Zite.com    •  Kindle  

“You are the same today as you’ll be in five years except for two things – the books you read and the people you meet.”

- Charlie “Tremendous” Jones

#RPD #L>C Start: TODAY! Tomorrow: TOO LATE.

Power of Purpose

Purpose People Products / Services Process Andy Berndt – Google Creative Lab

Five Ways to Thrive in the Shift Change

1.  Power of Vision, Purpose & Alignment 2.  People - Strengths & Positivity (ROP) 3.  Collaboration & Engagement 4.  Learning & Development – L>C 5.  Technology (RONI)

MACPA Generational Symposium 1.  Build cross-generational work

teams (collaborate, include, fun)

2.  Communication & feedback 3.  Involve in organizational

purpose 4.  Define work-life success in

your organization 5.  Embrace technology

Disruption and RONI���The gap is widening, faster!

Source: Clayton Christensen, “Innovation Killers”

A leader’s job is to define context and provide hope and inspiration..."

Resources

AICPA - Young CPA Network http://cpa.tc/52h People to follow on twitter http://cpa.tc/4zw AICPA - CPA Horizons 2025 Report http://cpa.tc/529 The Shift Change in Accounting http://cpa.tc/527 BLI Express for Leaders http://cpa.tc/333 BLI Blog http://www.blionline.org/blog/ CPA Success blog http://www.cpasuccess.com

http://cpa.tc/2u1

Resources

http://cpa.tc/2un

Generational friction is a result of a lack of understanding and consideration -- on all sides. Let's stop putting the generations into buckets. Conversation among the generations brings perspective on how we can work together. Attention, millennials: You can't connect the dots on your career path at the beginning. You can only do that with experience. Start working, add value, do your best, then look for the doors that open for you along the way. Attention, everyone else: Millennials aren't selfish, uncaring job-hoppers. They just don't look at a job as a career until it helps them make a difference. Research shows most millennials would prefer not to job-hop. They're just looking for a job that provides meaningful work and the right schedule. There's often not enough emphasis on the "life" in "work / life balance." You have to attend life, too. New ways of working -- texting, social media, wearing earbuds in the office -- are management issues. If the work is getting done and the outcomes are great, who cares how we got to that point? What happens when generations define "success" differently? How do the conflicting definitions of success affect how we motivate, coach and encourage one another?

http://cpa.tc/58s

http://cpa.tc/4aa

Resources

Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com Blog http://www.bizlearningblog.com

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✓  LinkedIn: http://www.linkedin.com/in/tomhood

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