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Top 10 tips  on securing funding

Top 10 tips  on securing fundingfor SMEs and Startups

Fundamentals1. What is your

product/service?2. Who will you sell to?3. How will you sell/market it?4. How will you deliver?

What is your product/service?

1.

Product / ServiceWhat is the value? What makes you better?Benefits not just features1 minute pitch1 sentence pitch

Who will you sell to?

2.

Customer & MarketHow big is the market?What share are you aiming for?Who is the customer? B2B? B2C? Where do they shop?How much do they spend per project / per unit?

How will you sell it?3.

Sales & MarketingTrade Shows, Press, PR, Partners, Channels, AffiliatesDirect MarketingOnline vs. Offline

How will you deliver?

4.

Product / Service DeliveryDistribution, Supply ChainResellersProcesses, StandardsPolicies: Returns /Complaints

Level Two6. Who else is doing this? 7. What are your costs?8. What is your strategy?

Who else is doing this?

5.

Competitor AnalysisDirect IndirectStrategies (1-5)

What are the costs?

6.

CostsFixed & VariableProductionWages + NI + TaxRent + RatesVATContingency

What is your strategy?

7.

 Strategy based on 1-6:How are you different?Is your product/service better? Cheaper? Better quality? Innovative?Have you found a niche?

Fine Tuning8. Key Documents9. Tailor the pitch10.Keep it simple

Key Documents

8.

Financial Statements CashFlow, Profit & Loss Balance Sheet Break-even analysisBase any projections on fundamentals (1-7)

Tailor the pitch

9.

Tailor pitch to audienceRisk vs. RewardLoan vs.EquityBank vs. Angel vs. VC vs. F.F.F.

10.

Keep it simpleWrite it yourselfBe honest (to you)

Fundamentals1. What is your

product/service?2. Who will you sell to?3. How will you sell/market it?4. How will you deliver?

Level Two6. Who else is doing this? 7. What are your costs?8. What is your strategy?

Fine Tuning8. Key Documents9. Tailor the pitch10.Keep it simple

Thank You!