Tourism Project in the Aisne (Picardy - France)

The Aisne Tourism Agency operates for the Aisne Department

The Aisne Tourism Agency has been awarded the ISO 9001 certificate for its quality management system

DEVELOP YOUR TOURISM PROJECT IN THE

GITES & HOLIDAY RENTALS, GUEST HOUSES, UNUSUAL PLACES TO STAY, SMALL HOTELS

September 2015 - 1/4

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tél. : +33 (0)3 23 27 76 76

You have a small or medium sized project…WHAT KIND OF PROJECT ?

A privileged geographical location at the heart of the greatly populated areas of Northern Europe: nearly 100 million inha-bitants within a 3 hour radius, and local clienteles attracted by France and rural areas.

Because of the territory’s assets in relation to your project!WHY CHOOSE THE AISNE ?

Good motorway access: The A4 and A26 motorways (Auto-route des Anglais), which traverse the Aisne, are the main French tou-rism access routes (20,000 to 25,000 vehicles per day, of which 20 to 25% are from outside of France).

The Aisne represents a «southern» destination for non-French, Northern European clienteles residing in the vicinity.

The level of non-French patronage in the Aisne’s commercial accommodation market:

*Compared to 5 to 10% for Center Parcs de Sologne et Normandie.Source: INSEE-ORT Picardy – ODT Aisne - Year 2014

23%HOTEL

BUSINESSES

87.3%

OUTDOOR ACCOMMODATION

BUSINESSES

42%GITES

DE FRANCE

25/30%*CENTER PARCSDOMAIN DE L’AILETTE

1ST POSITION

IN FRANCE

A guest house?

Taking over a small hotel?

Unusual places

to stay?

One or more gites/holiday

rentals?

N2

LONDON

ENGLAND

BELGIUM

PARIS

CALAIS

VERVINS

LAONCOMPIÈGNEBEAUVAIS

SAINT-QUENTIN

VALENCIENNES

CHÂTEAU-THIERRY

N2

A26

A26

A29

A4

A1

A26

NETHERLANDS16.9 million inhabitants

REIMS

METZ

DOVER

AMIENS

AMSTERDAM

ALLEMAGNE

COLOGNE

A2

E19

ANTWERP

BRUSSELS

E50A31

E44

E31

LUXEMBURG

FRANCE

E40

A1

GREATER LONDON/SOUTH EAST UK 23 million inhabitants

ILE DE FRANCE12 million inhabitants

NORD - PAS DE CALAIS - PICARDY6 million inhabitants

CHAMPAGNE - LORRAINE - ALSACE5.5 million inhabitants

SOISSONS

LUXEMBURG0.5 million inhabitants

BELGIUM11.2 million inhabitants

RHINELAND SAAR-PALATINATE 22.5 million inhabitants

LILLE

3 HOURS

2 HOURS

1 HOUR

TGV Railway Station

M20

AACHEN

AISNE

NETHERLANDS

LUXEMBURG

LIÈGE

MONSE42

E314

Paris

Pierrefonds


A location in the «Parisian hinterlands»: the proximity of the Ile de France region is a real asset. Northern-European clienteles choose a holiday destination in the countryside and have the possi-bility of taking excursions to major, internationally acclaimed recrea-tional and cultural sites: Paris, Disneyland, Parc Astérix, Chantilly, Compiègne, Reims and its Champagne cellars, etc.

A «genuine France» ranking with authentic scenery sought after by urban and non-French clienteles. The Aisne has real assets with exceptional natural and historical heritage.

Some key numbers :

4th department of France for its number of listed historic monuments,2000km of tracks turned into hiking paths, 310km of inland waterways,400km of cycle tracks and non-motorized vehicle routes under development,2 Appelations d’Origine Contrôlée : Champagne and Maroilles...

(source : INSEE - ORT - ADRT02)

68.3% Occupancy rates in 2014 (31 weeks), compared to an average of 40% for France

46.5% Occupancy rate in 2014, compared to an average of 36% for France

The main tourist destinations and tourism trade marks of the Aisne and its surroundings:

Cédric François was originally from Vervins and had lived in the Ile de France region

before investing in the purchase and renovation of an old farm at Fontaine-lès-Ver-

vins, from 2010 to 2014. The Domain des Lavandières, listed with Clévacances, com-

prises a restaurant, spa and pool area, and an ensemble of holiday rentals and guest

rooms. www.gites-chambres-aisne.com

After a career in industry and finance, two former executives converted “Le Nid dans

les Bruyères”, a municipal campsite at Fère-en-Tardenois, into a site providing 12

unusual places to stay. Their target market → couples living in the main urban areas…

www.leniddanslesbruyeres.fr

In 2012, a restaurateur opened the Auberge de Vauclair, a small rural hotel business,

restaurant and four premium guest rooms, close to Center Parcs Domaine de l’Ailette.

Listed as a “Logis”, it mostly receives a non-French clientele. Its key strengths: the

comfort, originality, and an environment perfect for recuperation.

www.auberge-de-vauclair.fr

They chose the AISNE!

*Compared to 5 to 10% for Center Parcs de Sologne et Normandie.Source: INSEE-ORT Picardy – ODT Aisne - Year 2014

TWO INDICATORS OF THE THRIVING TOURISM IN THE AISNEGITES DE FRANCE

OUTDOOR ACCOMMODATION

1

2

3

D1032

N2

N31

D1

D1029

D1

VERVINS

MonsTrondheim

Compostelle

Lille-Calais

Cambrai

Charleville-Mézières

Amiens

Paris

Paris

Provins

SOISSONS

Reims

Paris

Chantilly

1

Le Nouvion-en-Thiérache

Domaine du Lac de l’Ailette

Champagne Cellars

Champagne Cellars

Charles de Gaulle Airport

Station Verte (quality label)

Most Beautiful Villages of France (quality label)

Water sports and leisure centre

Coucy-le-Château

Villers-Cotterêts

Pierrefonds

ChaunyTergnier

Fère-en-Tardenois

HIRSON

Saint Michel Forest

Saint Gobain Forest

Chemin des Dames

Somme

Oise

Aisne

Ourcq

Marne

Retz Forest

Champagne Tourist Route

Epernay

A4

A4

A29

2

N2

Parfondeval

CHÂTEAU-THIERRY

LAON

3

Guise

Compiègne

SAINT-QUENTIN

Godin Familistère

A26

Eurovelo 3

Parc d’Isle

Blangy

L’Astrée

Axo Plage

AOC (Guaranteed Origin Appellation)

Maroilles

D1043

National Cycle Path V30 A26

La Frette

(Garanteed Origin Appelation)


ASSISTANCE PROVIDED BY THE AGENCY

Would you like to develop an “unusual places to stay” project or take over a small hotel business?

Would you like to develop a gite, holiday rental or guest house project?

A whole team at your service!

Your contact: Catherine DUMENIL Tel: +33 (0)3 23 27 76 [email protected]

Your web-assistance contact: Cécile LEMBREZ Tel: +33 (0)3 23 27 76 79 [email protected]

Your marketing assistance contact: Géraldine DALLEAUTel: +33 (0)3 23 27 76 [email protected]

Aisne Tourism AgencyTel: +33 (0)3 23 27 76 [email protected]

A free information meeting,

Assistance in the creation of your project:

technical visit, feasibility pre-study, pricing

specifications, etc.

A classification for your accommodation

according to several options to choose from:

quality labels with Gites de France or Cléva-

cances, listed as a holiday rental (in stars),

“referenced” guest house (national frame of

reference in regards to quality from the

federation of tourism offices),

If relevant, the preparation of a grant

application,

Complete and personalized computer assis-

tance according to your level of skill: assistan-

ce with website design and creation, visibility

of the website, managing your e-reputation

and client reviews, regional booking solutions

and the creation of links with other systems,

Assistance with marketing in the framework

of the “Esprit de Picardie” scheme: hands-on

workshop about customer expectations,

assistance in the creation of segmented

product offers, and commercial style

descriptions adapted to the selected markets,

Integration of a new regional platform dedi-

cated to holiday rentals and guest houses,

An incorporated booking solution for “Gites

de France” holiday rentals, through a booking

service of the Aisne Tourism Agency.

If required, propositions of sites that could

be taken over,

An analysis of your project, in connection

with the Chamber of Commerce and Industry

for certain dossiers,

Detailed specifications, in line with the

market,

If necessary, assistance with the feasibility

study,

If relevant, identifying grants and preparing

an application,

Complete and personalized computer

assistance according to your level of skill:

assistance with website design and creation,

visibility of the website, managing your e-re-

putation and client reviews, regional booking

solutions and the creation of links with other

systems,

Assistance with marketing in the framework

of the “Esprit de Picardie” scheme: hands-on

workshop about customer expectations,

assistance in the creation of segmented

product offers, and commercial style

descriptions adapted to the selected

markets.

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We propose A COMPLETE ASSISTANCE PACKAGE OR SELECTED SERVICES

We propose A SPECIFIED ASSISTANCE PROGRAMME

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For more information, please visit our website for professionals www.pro-evasion-aisne.com


Business

Tourism Project in the Aisne (Picardy - France)