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Overview of the Trace Register web-based traceability system.
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Traceability
Delivering Trust in the Supply Chain
Agenda
• Trace Register
• Challenge
• Solution
2
• Founded in 2005
– based on seafood industry operational
experience
• Headquarters in Seattle
– Operations in Europe, China, Japan, Thailand,
Vietnam, Indonesia, Ecuador , Brazil
• System Operational in 2006
– Current version 3.2
• Supports leading standards
– GFSI, GlobalGAP, PTI, GS1, etc.
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Web Based Traceability
Helping you trust what you buy
Trace Register
• Over 500 customers
– 24 countries, 7 languages
• Mandated by Aquaculture
Certification Council
– Best Aquaculture Practice
• Used for Wild and Farmed
– e.g. Kwik’Pak, BAP
• Working with Leading Buyers
– Retailers and Food Service
• Working with Leading
Suppliers
– North America, Europe, Asia,
Central and Latin America
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Traceability Drivers
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Safety & Quality Sustainability & Legality
Branding & Marketing
Full Traceability
must be
“Internal” and “Chain”
Traceability Challenge
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Most Companies
Have “Internal”
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Traceability Challenge
Retail
Food Service
Challenge is
“Chain”
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Traceability Challenge
Information
Supply Chain
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Traceability Challenge
• Global and Multi-Lingual
– 24/7 Access and Availability
• Works With Your Business
– existing numbering and coding
• Flexible and Comprehensive
– Feed, Ingredients, Treatments
– Sharing of documents
• Cost Effective
– Easy to Implement/Use
– Rent not Own
• Secure and Confidential
– Audit trail, accountability
End to End Supply Chain Visibility
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Functionality
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• Trace Back to Source
• Track Forward from Source
• Comprehensive Product Data
• Certification Verification and Management
• Document Management
• Third Party Lab Testing
• Reporting
• Branding and Marketing
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Trace Back to Source
Problem Identified at Retailer
Traced to Original Producer
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Track Forward
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Identify Product Recipients
Retailer 1 Retailer 3
Retailer 4
Retailer 2
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Comprehensive Product Data
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Certification Verification and Management
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Document Management
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Third Party Laboratory Analysis
Reporting
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Branding and Marketing
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Engaging the Consumer
Educating and Telling a Story
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www.kptrace.com
Engaging the Consumer
25
Engaging the Consumer
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Engaging the Consumer
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Engaging the Consumer
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Engaging the Consumer