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Inbound marketing costs 61% LESS per lead than traditional, outbound marketing. Inbound marketing leverages SEO, Social Media and Content to drive highly qualified prospects into your sales pipeline. 57% of marketers have acquired new customers from blogging. 44% of marketers have acquired new customers from Twitter. These are just a few tactics that comprise the inbound marketing equation. The average cost per lead via Inbound Marketing $135 compared to $346 for traditional outbound marketing. Inbound marketing tactics are particularly effective for B2B tech and SaaS companies looking to educate the market and maintain thought leadership and first mover advantage. Inbound marketing principles can also be applied to B2C companies to acquire new customers and maximize existing client relationships. For more stats and data on inbound marketing feel free to download and distribute this report. Or visit our blog at www.onenetmarketing.com/oneblog for more juicy tips on inbound marketing, SEO, social media, content marketing, lead generation and other digital marketing channels.
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Vs.Inbound
outbound MarketIng
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“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.”
CraIg daVISCHIEF CREATIVE OFFICER, WORLDWIDEJ. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY).
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the Internet has fundamentally changed the way people find, discover, share, shop, & connect.
⅓of the world’s population is on the Internet.
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SOURCE: ICT FACTS & FIGURES, 2011.
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SOURCE: INTERNETWORLDSTATS.COM, 2012.
almost 8 new people come onto the internet internet
every second.
79%
50%of online shoppers spend at least
of their shopping time researching products.
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SOURCE: POWERREVIEWS, FEBRUARY 2012.
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SOURCE: FTC, JULY 2010.
300,000,000 200,000,000
# of American citizens. # of uS citizenson the ftC’s “do not call” list.
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SOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010.
86 46 44% of people skip television ads.
% Decline in tech trade show spending.
% of direct mail never opened.
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Marketers are shifting their budgets away from “interruption” advertising.
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11%
47%
42% 89%of marketers are maintaining or increasing their inbound budgets.
will spend less than they did in 2011.
will spend more than they did in 2011.
will spend the same.
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
“Direct mail is very expensive & ineffective for new leads.”
Marketing ProfessionalHardware technology11 to 25 Employees.
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SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011.
the average budget spent on company blogs & social media has nearly tripled in three years.
9%
21%
2009 2011
THE PORTION OF MY MARKETING BUDGET ALLOCATED TO SOCIAL MEDIA & OUR COMPANY BLOG...
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Inbound marketing costs 61% LESS per lead than traditional, outbound marketing.
outboundAvg. cost/lead:
InboundAvg. cost/lead:
$135$346
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Inbound marketing is a lot more cost-effective than traditional, outbound marketing.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Inbound converts leads into customers.
15%
16%
12%
8%
4%
15%
9%
7%
4%
2%
Lead-to-customer Close % by Channel
Lead
-to
-cus
tom
er C
lose
% b
y M
ediu
m
Seos Direct Traffic referrals Paid Search Social Media outbound
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Inbound marketing tactics don’t just generate leads. They generate revenue.
57%60%
40%
20%
0%
62%
52%
44%
Company blog LinkIn facebook twitter
OUR COMPANY HAS ACQUIRED A CUSTOMER THROUGH THIS CHANNEL.
57%
44%of marketers acquired customers from blogging.
of marketers acquired customers from Twitter.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Inbound marketing channels cost less than any outbound channel.
52%
60%
40%
20%
0%
45%38%
34% 33%
28%
19%
INBOUND OUTBOUND
blogs Social Media Seo (organicSearch)
direct Mail telemarketing PPC (PaidSearch)
trade Shows
tHIS Lead-gen taCtIC IS beLoW AVERAGE COST.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
outbound marketing costs more.
46%60%
40%
20%
0%
26% 26% 25%
14% 14%10%
INBOUND OUTBOUND
trade Shows direct Mail telemarketing PPC (PaidSearch)
Seo (organicSearch)
Social Media blogs
tHIS Lead-gen taCtIC IS beLoW AVERAGE COST.
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Go inbound or go home.
LET’S TALK.
805.201.3075 US.
250.483.7411 Canada
For free advice, tips & tricks visitwww.onenetmarketing.com
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OneNet Marketing Inc.Inbound marketing & direct response advertising to accelerate your online growth.
@onenetmarketing
onenetmarketing.com/oneblog
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linkedin/company/one-net-marketing
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