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Mary Juetten Founder & CEO Trak-light@traklight@[email protected]
• CEI Incubator Graduate• Forbes, ABA Legal Tech Today, StartupGrind Contributor• 30 years business experience• J.D., CPA, CA • CfIRA, CFPA since 2012• MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker• SUCCESS Magazine Start Small, Win Big 2013 winner
Slides available on slideshare.net/Traklight
Additional resources – Traklight.com Resource page
Free Business Risk Assessment
Find your Crowd
Prepare, prepare, prepare
Read, read, read
*Applies for all fundraising
TOP THREE TIPS FOR CROWDFUNDING*
Identify and Protect IP
When? = Before you go publicWhy? = how it works online,
business plan onlinebus
PpPick a Platform:
Crow CrowdfundingFederal Securities
Equity is not yet legal instead: 20ish states
enacted | 20ish- Reg A+ (June 19,2015)
S
Build Social CapitalSuccess is directly
related to social capital• Quality not quantity• Content is king• Start early
A Tale of 2 Campaigns
Genetic Art- T shirts- Portraits
Channels- Obsessed pet owner- Animal organizations
Convert steel shipping containers into medical clinics- cooling/heating installed- most of medical equipment needs/electric and sink- durable, quickly installed
Channels- General PR & Mother’s Day launch