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www.omnepresent.com
Transforming Blog for Better Results
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● More content in turn provides better SEO
● Helps drive more traffic leading back to your site
● Significant to get valuable inbound links
● Users engagement is better through subscriptions, signups and so on
Why Blogs?
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What are poor blogs?● An outdated, generic layout that
didn’t match the quality of content that we were posting on it
● An inability to feature relevant and timely articles
● Blogs written without Authors● Too much of a focus on CTA’s
instead of promoting what the reader wanted - more blog articles
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The Details● Banner area that promotes latest and
popular articles○ Make sure that users visiting the blog
not only read the latest articles but also the popular posts
● Better conversion opportunities for blog subscriptions at both the top and bottom of the blog page
○ Adding text boxes for subscription at the end and top of the page may help users convert sooner
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The Details● An user-friendly submenu of blog
categories and posts○ Different readers come to the blog for
different topics and the blog should showcase all of them
● Innovative preview approach○ Changing the UI from horizontal lists to
vertical tiled article preview can enrich UX
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The Details● Being creative in blending offers
seamlessly at the bottom and alongside the titles
○ If people were looking to download an offer, having a creative CTA does encourage accepting the offer
● Updated blog author pages○ A company is only as successful as the
people who make up the team.
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Conclusion
● Having a blog is critical as it improves the credibility and quality of the website as well as the reputation of the business.
● Blogs can help in conversion of leads
● Blog subscriptions is a good way of staying in touch of your audience
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