SocietyGlobal Risk

Dangerous currents

Possible red herring

* Size of circle denotes likely impact of trend (hey, it’s just an educated guess).

Technology

Economy

Environment

Politics

Business

Family

Media

Trend Blend 2009+a m a p o f t i m e a n d t i d e

L E G E N D

www.nowandnext.com

/gas price spikes

Alternative energy bubble

Outsourcing backlash

Low cost competition

Resource shortages

Skills shortages

Increased regulation

Asset price uncertainty

Networked risk

Rehiring of retirees

Energy insecurity

Web 2.0 campaigning

Immigration backlash

Green taxes

ProtectionismVirtual protests

EMF radiation

Rapid growth oftransnational crime

Map by Richard Watson with help from Ben. More at www.nowandnext.com

Credit default swaps

Collapse of nuclear non-proliferation treaty

Global supply chain disruption

Electricity shortages

People taking trend maps too seriously

Slowdown in growth

Industry consolidation

Growth of autocracy

Rising protectionism

Globalisation in retreat

Fall of US Empire

De-leveraging

Virtualisation

Simplicity

Data security

Energy storage

Telepresence

Device convergence

Cloud computing

Merchantilism

Pensions funding

Prediction markets

Shorter product lifecycles

Re-regulation

Inflation

2-speed economies

Sovereign wealth funds

Deflation

Allowable luxuries

Debt stress

Single person households

IMBYs

Extended financial families

Renting things

Home cooked meals

Unplugging

Middle class unrest

Gated communitiesBack to basics

AgeingGRIN tech

Web 2.0

Green IT

Iran

Utility

Authenticity

Trust

Islands of Tranquility

Enoughism

Old skool

We not meSearch forcontrol

Space weather

Power Shift Eastwards

Climatechange

crisisDigitalisation

Anxiety

Debt

GlobalConnectivity

Sustainability

Uncertainty

Obesity

Volatility

Facebook fatigue

Flight to quality

Seriousness

e-books

Fantasy & escape

Micro-boredom

Digital diets

Digital privacy

Influenza pandemic

Severe heatwaves

Return of SARS

Religious and ethnic tension

Increased societalappetite for risk

Food shortages

Nicole Kidman winsanother Oscar

Major internet

failure

Criticalinfrastructure

attack

Major earthquake ineconomic centre

Severe water shortages

Storytelling

Too muchinformation

Online video

Short formats

Skimming

Urbanisation

Green cities

Nuclear power

Energy dashboards

Negawatts

Peak landfill

Declining water quality

Bio-fuel backlash

Eco-Cynics

Vertical agriculture

Nano-solar

Wind powerClean coal

Oi

Collapse of US dollar

CSR

Transparency

Income inequality

Pakistan

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Robotics

Gesture based computing

Mobile computing

Geo-fencing