One month in New YorkTrend report – September 2010

Peter Heshof

Zeitgeist watcher, marketing strategist, co-founder BLOOM,

20 years into marketing & brands

Cherish the good things

Togetherness

Local

New future

4 Trends

2

2010 ©

Cherish the good thingsafter decades of racing for more and

more it is time for reflection.

To remove what is bad

and to cherish what is good.

3

2010 ©

Good things Love for vintage

4

2010 ©

Good things Re-value good oldies

5

2010 ©

Good things Back to nature: go for organic

6

2010 ©

Good things Back to passion for the product

7

2010 ©

8

2010 ©

The newest coffee bar in Williamsburg.

They roast themselves the green beans from Brazil.

Within 48 hours you get the freshest coffee there is.

Good things Back to passion for the product

9

Sober style Focus on a great product

2010 ©

Good things Back to passion for the product

Good things Cherish the simple things of in life

10

2010 ©

Good things Need for prosperity and well-being

11

- more relaxed and

informal lifestyle

- not about perfection, but

going for satisfaction•Barton

Yin / Yang

2010 ©

Good things Biking is booming

12

2010 ©

Togethernessafter decades of

individualization and cherishing

me, myself and I,

I have missed the warmth of

being together.

13

2010 ©

Togetherness Homey style outside

14

2010 ©

Togetherness Dog turns your house into a home

15

2010 ©

Togetherness Socializing with neighbors

“In their condos, more people socialize with their neighbors” The New York Times, September 2010

16

2010 ©

“What your friends think or people like you think is

much more relevant than what everybody thinks“.The New York Times, September 2010

Togetherness In friends we trust

17

2010 ©

Localto counterpart

globalization, we

re-value our local activities.

We want to be more

self supporting and less

dependent on others.

18

2010 ©

Local Eat local to support the local community

19

2010 ©

Local Promotion of local food

20

2010 ©

Local Promotion of local farms

21

2010 ©

Local Direct from farm to consumer

22

2010 ©

Local Rise of small urban factories

23

Urban factories:

- love for craftsmanship

- joy of making better products

- small local scale

- use best, organic ingredients

- result is a great product

2010 ©

Local Rise of urban farms

24

2010 ©

Local with local participation

25

2010 ©

Local Rise of urban nature on the streets

26

2010 ©

Local Rise of mobile restaurants

27

2010 ©

New futureAfter the meltdown of the

greed bubbles (credit, house, stocks), it is

time to start creating

a new future with new Ideals.(PS Togetherness and Local are also part

of this new future)

28

2010 ©

New future Flex network society

29

2010 ©

New future More playfulness

30

- is time to smile again

- to bring a sense of pleasure

back into our lives

- a lighter approach

- a gentler humour

- a quirky creativity* I used some words of Nicki Barton

2010 ©

New future Mix old & new

31

2010 ©

New future Technology makes our lives easier

32

2010 ©

New future Take responsibility: Do Good

33

Pepsi invites the public to Do Good on Times Square.The brand is dedicating at least $20 million through the end of the year

for donations to local organizations and causes proposed by the public

in realms like health, arts and culture, the environment and education.The New York Times, 2010

2010 ©

New future Take responsibility & stand for your Ideals

34

2010 ©

New future Take responsibility & stand for your Ideals

35

2010 ©

New future But Ideals will also lead to confrontations

36

2010 ©

Want the story behind these pictures? Questions? Want more inspiration?

Want to know what these trends mean for your brand?

Mail or call me, peter@tobloom.nl +31 6 18 55 24 37

37