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in the midst of the crisis many andividuals and companies struggle to survive. But that same crisis poses new opportunities and offers new views on the world. If you are willing to let go of the status quo, there is no crisis. This piece is about (future) consumer behaviour and business opportunities in this era.
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BREAKINGPOINT
CentralBigShort termSalesGlobalAuthorityTop downPersonalizedComplexityPrivateGrowth
DecentralizedSmall
Long termReationship
LocalHub
Bottum upPersonal
SimplicityPublic
Progress
I We
2000 - 2012Shift from an I- to a we society
2012 - 2013
EmpoweredPersonalizedDifferences
DependantPersonal
SimilaritiesI We
The individual empowered because of the collective
Government
Self responsible
Goal oriented
Independance
Control
Posession Binding
DevelopmentUsage
Chaos Freedom
Independant Feeling
Ratio
Freedom
Control
2012 - 2013Less control, more chaos and independance
EmpoweredPersonalizedDifferences
DependantPersonal
SimilaritiesI We
MASLOWOPEN
REAL
EGONOMY
ON=OFF
CONTRAUX
CONNECT
BALANCE
KNOWN
Trends 2012Last years trendcloud
MASLOWOPEN
REAL
EGONOMY
ON=OFF
CONTRAPLAY
DECENTRALIZED
REDUCT
KNOWN
Trends 2013
SMALL
Evolution within trend
Evolution to new trend
DiscontinuedNew
Compared to last year
This years trends and evolution
OPEN
(In)transparent
DECENTRAlIZE
Bottum- up & scattered
EGONOMY
Liberal within a collective
SMALL
Small scaled, personal and local
REAL
Look each other in the eye
PLAY
Behoefte aan beleving
ON=OFF
Convergence of on- & offline, human & technology
CONTRA
Clash of ideals
MASLOW
Healty mind, body & soul
BALANCE
A world in balace.
If you are prepared to let go of the status
quo, there is no crisis!
BREAKINGPOINT
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