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This presentation is from Performance Marketing Summit 2014 in Salt Lake City. Session Description: There is a right way and a wrong way to capture leads. Get successful consumer show strategies that are guaranteed to triple your leads if implemented properly.
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Consumer Shows
Get Found
Capture Consumers Follow Up
Communicate Clearly
Get Found
What To Know
Be Out FrontDon’t Over / Under DressDon’t Say “Hi”60/40 Rule
Engage Prospects With Fun
17 Inch
20 Inch
‘Easy To Grab Handles’
Identify Main Offer:•“Low Risk”•“Easy to Grab”
Capture Consumers
Benefits Of Ownership
Consumer Objections
Vendor Selection
iSurvey
Communicate Clearly
Your MessageClearDirect
Communicate ClearlyPlatitudes
A Phrase That Is Over-stated And
Lacks Power To Evoke Emotion or
Interest.
Follow Up
Create A Plan:• Specific Offer• Set Dates• Action Items
Actually Follow The Plan