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This TEDTalk-style presentation was made at IAEE's 2013 Expo! Expo! in Houston, TX. Targeted to the VP level and above, the content explains how neuroscience, mobile devices, and macro trends have changed the landscape for events. Specific solutions for addressing change are included.
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Trends in Trade Show Design: Neuroscience, Technology, Interactivity
Executive Round Table Presentation
Our brains evolved for survival – to focus on ourselves. That Deep Brain still exists in us and determines what we pay attention to.
To get people’s attention, tap into the Deep Brain with experiences that feel all-about-me.
High relevance strengthens use
Technology empowers by giving access to info
High relevance strengthens use
Technology empowers by giving access to infoMobile devices tap into our Deep Brains, causing us to strongly attach to and rely on technology.
The typical mobile phone user checks their phone 150 times a day. – Mary Meeker, KPCB
By the end of this year, there will be more mobile-connected devices than there are people on earth. – Cisco, 2013
High relevance strengthens use
Technology empowers by giving access to info
• Give me what I want when I want it
• Be convenient for me• Engage me
High relevance strengthens use
Technology empowers by giving access to info
• Give me what I want when I want it
• Be convenient for me• Engage me
Our dependence on technology is so strong it alters how we see the world – we except products and experiences to be all-about-me.
Two macro trends strengthen this dynamic – Millennial Prevalence and Big Data.
Millennials came of age with technology and especially depend on it. Their volume is driving brands to provide all-about-me experiences.
Millennial estimated purchasing power today is $13 trillion. – CEB/Iconoculture
By 2025 Millennials will make up 75% of the workforce. – Brian Solis
Netflix House of Cards example illustrating Big Data
Netflix analyzed big data from 37 million subscribers to construct this hit, and it led to a new form of media consumption – binge viewing.
High relevance strengthens use
Technology empowers by giving access to info
• Give me what I want when I want it
• Be convenient for me• Engage me
All-About-Me Event Solutions
Events that win will create all-about-me experiences for all participants – attendees, exhibitors, and sponsors.
• Event Mobile App• Virtual Events• Near Field Communication• Heat Mapping
All-About-Me SolutionsEvent Organizers
• Targeted Messaging thru Social Media
All-About-Me SolutionsExhibitors
• Tech “Eye Candy”: Projection Mapping, Augmented Reality
• Photo Booths
• Second Screen• Flipped Learning• Adaptive Learning Models• Gamified Education
All-About-Me SolutionsEducation
