Trends to Consider

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

How Collaboration Can Change the World Part II: Key Trends to Consider

Ayelet Baron, Director, Emerging Markets, Cisco

March 2010

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2Source: http://www.slideshare.net/scenariodna/culture-networks-2010

http://www.slideshare.net/scenariodna/culture-networks-2010




Trend: Women in Emerging Markets


The Biggest Emerging Market in the History of the Planet … More than twice the size of developing markets, India and China

Women’s earned income growing 8.1%

vs. 5.8% for men in developing world

More than 30% female legislatures in Uganda, Burundi and

Macedonia

Fueling Economic GrowthNew Growth

MarketsHealth, Education &

Employment

Sources: Goldman Sachs, Boston Consulting Group, Newsweek

www.newsweek.com/id/215304

Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion

http://www.newsweek.com/id/215304%C2%A0

Ayelet Baron

This has a build


Companies whose social investments focus on women in developing economies help not only the recipients but also themselves

Enlarging markets

Improving the quality or size of current and potential workforce

Building strong partnerships

Maintaining or improving reputations

A Business Case for Women


Trend: Generation Y New Styles of Working


Workplace Values

VeteransBorn pre-1946

BoomersBorn 1946-1964

Gen XersBorn 1965-1980

MillennialsBorn 1981-2000

Career Goals Build a legacy Build a stellar career Build a portable career

Build parallel careers

Rewards Satisfaction of a job well done

Money, title, recognition, corner

office

Freedom is the ultimate reward

Work that has meaning for me

Work-Life Balance

Support me in shifting the balance

Help me balance everyone else and

find meaning myself

Give me balance now! Not when I’m

65

Work isn’t everything. Need

flexibility to balance my other activities

Job Changing Carries a stigma Puts you behind Is necessary Is part of the daily routine

Training I learned the hard way, you can too!

Train ‘em too much and they’ll leave

The more they learn, the more they’ll stay

Continuous learning is a way of life

Source: http://www.slideshare.net/peace4jen/generations-at-work-understanding-how-other-generations-think

http://www.slideshare.net/peace4jen/generations-at-work-understanding-how-other-generations-think



http://www.youtube.com/watch?v=jwMj3PJDxuo





-12%

-10%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0% 6.5% 7.0% 7.5% 8.0% 8.5% 9.0% 9.5% 10.0%

South Africa

Nigeria

Ghana

United Arab EmiratesSaudi Arabia

Jordan

Morocco

Iran

EgyptPeru

Costa Rica

ChileBrazil

ArgentinaVietnam

Thailand

South KoreaSri Lanka

Singapore

Philippines

Pakistan

New Zealand

Malaysia

Japan

IndonesiaIndia

Hong Kong

ChinaAustralia

Turkey

Slovenia

SlovakiaRomania

Poland

LatviaHungary

Estonia

Czech Republic

Russia

United Kingdom

Switzerland

Real GDP 10-YR-CAGR (%)2000-2010

SpainBelgiumNetherlands

LuxembourgItaly

Germany

Sweden

Finland

Denmark

Austria

Mexico

CanadaUnited States

France

Demographic shifts are only one complexity in understanding global talent issues – see through 2020

Working AgeCoefficient Change (%)

2010-2020 1 World = 2.5%

1 Defined as change (+/-) in relationship between working age population (20-60 years old) over total population for a given country between 2010 and 2020Source: US Census Bureau, International Data Base (estimates updated as of December 2008); Global Insight (GDP estimates updated as of February 2009); Booz & Company analysis

REGION

Sub-Saharan Africa

Middle East & North Africa

South America

Asia-Pacific

Central / Eastern Europe

Western Europe

North America


Trend: Social Media


Influence Revolution

PRE MEDIA AGE

Talk face to face

Talk to shop worker

Government, monarchy, religious institutions dictate the agenda

MASS MEDIA AGE

Consult a professional

Readers letters

Phone in; TV / Radio

Talk to shop worker

Talk face to face

Phone call

Professional media dictate

SOCIAL MEDIA AGE

Personal blog

Social network page

Widgets

Photo sharing site

Chat rooms

Message boards

Video sharing site

Comments on blogs

Comments on websites

Viral emails

Wish lists

Ratings on retail sites

Reviews on retail sites

Auction websites

Social Bookmarking

Chat room

Price comparison sites

Social shopping sites

Consult a professional

Readers Letters

Phone in; TV / Radio

Talk to shop worker

Talk face to face

Phone call

SMS

Email

Instant Messenger

Consumers dictate

Universal McCann, When Did We Start Trusting Strangers?



© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15Source: http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Social_Media_9_8.pdf

http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Social_Media_9_8.pdf



Space defined by Media Owner

Brand in control

One way / Delivering a message

Repeating the message

Focused on the brand

Entertaining

Company created content

Space defined by Consumer

Consumer in control

Two way / Being a part of a

conversation

Adapting the message/ beta

Focused on the consumer / Adding

value

Influencing, involving

User created content / Co-creation

COMMUNICATIONS MEDIA SOCIAL MEDIA

Source: Neil Perkin ‘What’s Next in Media






Changing the Way We Engage and Collaborate

There are many tools out there but being able to target them and use many of them is key

Text Voice, Video

Collaborative Tools

Documents

One

Man

y

EmailIM

Social Networking

TelePresence

Unified Communications

Vmail

Discussion Forums

Video on Demand

Wikis Blogs

Num

ber o

f Sta

keho

lder

s

ContactCenter

Conferencing

Video Social Networking

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22Pic by skeddy in NYC on Flickr (CC Licence)

If you want to know what technology will change the world, watch young mothers and don't watch teenage boys - young mothers have no time for any technology that isn't useful and doesn't work.

Clay Shirky, 2005

Dan Thornton, Bauer…http://thewayoftheweb.net/


Trend: Inclusion and Diversity as Business Driver


Business Architecture +Technology Architecture

Network as the Platform

Technology Architecture

Business Architecture

Collective mixture of differences and similarities including but not limited to race, color, religion, national origin, sex, sexual orientation, gender expression, age, physical abilities, culture, occupation, position, education, work, and behavioral styles and the perspectives of each individual shaped by his/her nation and experiences

Inclusion:How we come together to meet business goals

Cisco 3.0

Global Approach

Services-ledSolutions

DiversityCollective mix of who we are as individuals

To be inclusive is to leverage diversity by bringing together a mix of unique individual backgrounds to collectively and more effectively meet our business objectives


Diversity permeates every region of the world with a mosaic of races, gender, ethnicities, religions, backgrounds, lifestyles, and cultures. Did you know that … China has 55 ethnic groups, India has numerous religions and social castes, and Brazil is home to the largest black population outside the African continent and the

largest Japanese population outside of Japan?

While diversity is an inescapable fact in a 21st century global marketplace, inclusion is not

Inclusion is the act of recognizing, embracing and maximizing diversity to unleash innovation and creativity

Diversity of representation and a culture of inclusion must be linked: diverse representation without a culture of inclusion spells disaster while an inclusive culture without diverse representation lacks credibility


Inclusion and Diversity is A Key Business Driver

Over a ten-year period, publicly traded companies on Diversity Inc.’s 2005 list of Top 50 Companies for Diversity outperformed the Standard & Poor’s 500 by 23.5%

Companies with high employee engagement had a 19% increase in operating income and almost 28% growth in earnings per share

Fundamental to our long-term growth strategy and a business imperative for Cisco

Inclusion is Key to Driving Innovation

Around 10% of the world’s population, or 650 million people, live with a disability. They are the world’s largest minority

86% of Gen Y employees say they would leave an employer if corporate social responsibility values no longer reflected their own

Our teams must be a reflection of the diversity of our customers, partners and the communities we serve to effectively anticipate, understand and exceed their needs

And, what's the biggest emerging market of them all? The answer isn't geographic but demographic. The answer is ... women.



Diversity Fuels Innovation: Innovation is Achieved in Inclusive Environments

*Business Week and Diversity Inc. 2007/2008

Twelve of the top 50 companies recognized for innovation were also among the top 50 for diversity*


A Daily Business Behavior

“… the key to substantive improvement lies in creating an environment in which employees don't even know that they're changing.”

— Rosbeth Moss Kanter

http://www.flickr.com/photos/thelionsleepstonight/2108228685/

http://hbswk.hbs.edu/archive/2485.html

http://www.flickr.com/photos/thelionsleepstonight/2108228685/