1. Anitha M A PRESENTATION BY :Santosh B Premnath T MBA
STUDENTS 2007 Batch PSG INSTITUTE OF MANAGEMENT, TAMIL NADU
[email protected]
2.
Tribes - 8.14% of the total population of the country, 84.51
million (2001 Census).
Tribal Cooperative Marketing Development Federation of India
Limited (TRIFED) - 1987.
Organization under the control of Ministry of Tribal Affairs,
Govt. of India.
TRIFED has 11 offices all over India with its headquarters in
New Delhi.
3.
TRIFED -developing quality standardisation for different tribal
products.
Allot a Certification Seal on the similar lines as AGMARK, or
ISI etc.
A quality Seal shall be promoted by TRIFED and the traders
shall be encouraged to sell their product under that Seal.
4.
TRIFED -identify important functionaries like traders packers -
value adders marketers
transporters - R&D institutes - NGOs who would be mapped
listed and contacted.
Information being collected will be converted into a TRIFED
TRADE DIRECTORY 2004.
The Trade Directory - comprehensive information about these
functionaries and will be a useful database.
5.
To serve the interests of its members& for the social and
economic betterment and development.
major portion of their income from collection/ cultivation of
Non timber Forest Produce (NTFP) like
Annato Seed, Bahera, Dry Amla, Hill Grass, Mahuwa Seed And
Mahuwa Flower, spices, Dry Fruits , oils
6.
To facilitate, coordinate and promote the marketing ofthe
tribal products by its members.
Facilitates - inter-State, intra-State and international
marketing of tribal products.
To act as an agency for canalisation of export and import and
facilitate under any Scheme formulated by Govt. of India.
To provide consultancy andadvisory services.
7.
ProvideMarket intelligencerelated to supply, demand, price
trends, supply/market chain, value trends, buyers for the tribal
products anddisseminatethe information to the members.
To assist in capability & capacity building of the members
relating to the marketing development of the tribal products.
8.
Assist new products development through special R & D
drives for tribal products.
To collaborate, network, associate with similar and allied
international bodies in Fair Trade,Tribal product marketing
development, Tribal Research, Tribal Funding Agencies.
9.
Ensure remunerative prices for tribal crafts persons.
Promotion and participation in handicraft exhibitions.
Promote tribal handicrafts at the Duty-free shops in
airports.
Creation of self-help groups of tribal crafts persons.
