Upload
shahib-amin
View
109
Download
1
Embed Size (px)
DESCRIPTION
Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners.For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.
Citation preview
TURBO-CHARGING SINGAPORE’S FILM & PUBLISHING SECTORS
Mr Kenneth TanChief Operating Officer, MDA and Director, Singapore Film Commission
FILM
The story so far…• Significant growth in annual homegrown feature
film output, but international success more festival-reputational than distribution-monetized
• ‘Foreign’ projects attracted and anchored here – local identity and returns?
• Heavy reliance hitherto on two extremes – writing everything ourselves or importing
wholesale• Local companies have fraternal local
relationships – but fragmented international traction
• Stereoscopic 3D agenda: industry momentum brisk.
Why Not This? Little Miss
Sunshine US$8m budget 2 Academy Awards DVD sales and rental
$100m Gross rev $100m
Or This? Juno
US$6.5m budget 1 Academy Award Gross rev $229m
Or Even This?
Breakout Hit
US$15m budget; Gross rev $150m
(and still counting)
Ecosystem AnalysisOptioning
Development
Production
Distribution
Exhibition
Needs: Production• Financing – Development– Production
• Production infrastructure & ecosystem– Stereoscopic 3D production rigs /
cameras; post-production facilities / systems
Needs: Distribution & Marketing• Resources for Marketing
• International pre-sales– Concepts and scripts need combination
of local identity + international marketability
– Distribution ideally the start (rather than the end) of the production
Yes We Can!Engage the World Together– Consortiums less fragmentation– More international traction
Post-Production Company
Film Distributor
Production Company
Movie Studio
Consortium
Yes We Can!
• Distribution as the Starting Point– Growing our own
2009 2013Local Distributor International Sales
Agent
Introducing INSPIRE Internationalization of Singaporean
Production Initiatives, Representation & Enterprise
• Objectives– Every made-in / made-by Singapore film to be
pre-sold internationally before production commences
– Optimization of ROI and stature for each project
• Scope / criteria– International pre-selling– Distribution assistance
Call for Proposals: 3D Ecosystem
One stop for 3D production and post-production capabilities
– Rendering / post facilities (including upgrades from existing 2D digital capacity)
– Stereoscopic 3D cinematographic equipment (e.g. rigs) provision
PUBLISHING
Where we want to be
Online Publisher
s
Where we want to be
Applications Services
Video Content
OnlinePublishers
(Editorial-focused)
Needs: Publishing• Good local editorial content with International
design, packaging & marketing
• Online / interactive digital media extensions of print
• Cross-platform optioning – e.g. books feature films
• Co-investment and new IP creation
Future Steps• Boost the number of Made-by-Singapore
web properties (editorial-centric) - newspaper/directory/magazine publishers & startups/young enterprises
• Equip Publishers with innovative digital publishing technologies/ service providers (with IDM PO)
Future Steps• Plug into the international online
publishing community e.g. publishers such as Yahoo SEA & CNet Asia, service providers such as ad network, ad agencies, etc and application/Technology Developers
• Training & Talent Development
Future Steps• Multiply publishing IPs – Children’s content, Graphic Novels– generate larger revenue size
• Synergise with Animation / Film / 3D
Introducing SPINE
Spearheading Publishing Innovation for New Enterprise
Objectives• International bootstrapping of Singaporean editorial
content• Cross-platform, cross-mode business enhancement
Scope• Design / layout / packaging – existing publication or print
format IP• Physical product improvement within same platform• Technological upgrades to existing publishing facilities
Recap: Action Steps • Call for Proposals: Stereoscopic 3D Ecosystem Development –
– Due 26th March 2009
• INSPIRE and SPINE– All year round 2009
• Emphasis: International Business Outcomes
Let’s work together