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This presentation will share 10 cutting edge strategies to generate massive website traffic and social media clicks and turn that traffic into revenue.Experience level: IntermediateTarget audience: Affiliates/PublishersNiche/vertical: Soical MarketingJay Berkowitz, Internet Nursery School Professor and CEO, Ten Golden Rules (Twitter @JayBerkowitz)
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Turn your Website & Social Media Traffic into Gold
Photo Credit Flickr hto2008
Jay Berkowitz
Recent MediaWall Street Journal
Recent MediaFOX TV
Photo Credit Flickr Kate Raynes-Goldie
S-Commerce
Facebook Ads
Google Analytic’s URL Builder
#1 Facebook!@JayBerkowitz #ASE10 Facebook Fan
Pages are the new business websites. Got yours?
S-Commerce – Delta selling tickets from their Facebook Fan Page! @JayBerkowitz #ASE10
Test Facebook Ads landing on Facebook FBML Pages. Track with Google Analytics URL Builder @JayBerkowitz #ASE10
Groupon Announces $1.35 Billion Valuation Round
#2 Daily Deals
Daily Deals are Hot! Woot.com sold for $140 Million. Groupon $1.35 Billion valuation @JayBerkowitz @OMS
http://bit.ly/2TypesofSocialMedia
#3 Info Product Launches
Info Product Launches are the hottest way to Make Social Media Make Money @JayBerkowitz #ASE10
@JeffWalker invented ‘Product Launch Formula’. Free Content, List Build, Relationship, Limited Time Offer, Create Product @JayBerkowitz #ASE10
#4 “Turn back the Clock”Photo Credit RoadsidePictures Flickr
www.Facebook.com/TenGoldenRules
www.Twitter.com/TenGoldenRules
www.TenGoldenRulesblog.Blogspot.com
#4 Protect Social Assets
It’s like the domain name rush of 1995 all over again get your Facebook Fan Page, Twitter and LinkedIn ‘domains’ @JayBerkowitz #ASE10
Protect your name, your company and company brands on Facebook Fan Page, Twitter and LinkedIn @JayBerkowitz #ASE10
#5 Build your List!
Help People!
Follow people with Common Interests
Follow people with Common Interests
Recognize and Interact!
Location Based Networking
#5 Build Your List!
Build Friends by helping people and adding value to online communities @JayBerkowitz #ASE10
Recognize and Interact with ‘friends’ on Blogs and Social Media @JayBerkowitz #ASE10
Ethical Bribes’ such as eBooks and contests are good strategies to build your social media list @JayBerkowitz #ASE10
Great Content
Strategy #6 - Great Content Geekcast.FM that “Affiliate
Thing”
Great Content
Strategy #6 - Great Content Geekcast.FM “Affiliate Marketing
Fanatics”
Great Content
Strategy #6 - Great Content
HubSpot Video Podcast on iTunes
10 Golden Rules Podcast
Strategy #6 Great Content
Great Content in Social Media Builds Links, Builds Subscriptions and makes ‘friends’ @JayBerkowitz #ASE10
Monetize Content with a paid version through a club or paid subscription @JayBerkowitz #ASE10
Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #7 Monetize
Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #4 MAKE CONTENT MAKE MONEY
Blogs: 77.7 million unique visitors in the US77% of active Internet users read blogs Blogs with 100,000 + unique visitors a
month earn an average of $75,000
Affiliate Banners
$5 - $2500
Sponsorships
#7 Monetize Social Content
Monetize your great content with AdSense, Affiliate Banners & Links and sponsorships @JayBerkowitz #ASE10
A blog with 100,000 unique visitors can generate $75,000 per month @JayBerkowitz #ASE10
Product Demonstration
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
YouTube is the #2 Search Engine
YouTube is the #3 Website (Alexa)
#8 Video!
Blended Search
Choose 2 Keywords (Long/Short Tail)
Google AdWords, WordTracker.com, Keyword Discovery
Create your own Channel
Keywords in Title
Keywords in
Description
You Tube Video page
Keywords in
Description
Description includes a
link
Optimize tags
Keywords in Title
Optimize for YouTube
Participate in the YouTube Community & Attract Comments
#8 Video!Only 46% of marketers are doing video,
YouTube is the #2 search engine and #3 website! @JayBerkowitz #ASE10
Add video to your marketing program with humor, product demonstration and how-to’s @JayBerkowitz #ASE10
Optimize for Video Search: Create a Channel, Optimize Titles & Descriptions, Participate in Community, Build subscriptions, ratings, favorites, links @JayBerkowitz #ASE10
Brian Clark – Copy Blogger Thesis Theme
Zygna - $3 Billion!
Strategy #9 App-etizers
@JoelComm has sold over $1 Million worth of iFart apps – the iPhone Woopi Cushion #ASE10 @JayBerkowitz
App-WoW! Facebook game maker Zygna is 3 years old and has a $3 Billion Valuation! #ASE10 @JayBerkowitz
Strategy #10 Create a Community
Strategy #10 Create a Community
.org
Google Page Rank 4/10
695 pages indexed ‘read’ by Google
SEO QuakeToolbar
Alexa Rank 325,985
544 Links TO the site
.org
Strategy #10 Create a Community
#10 Create CommunityCreate a Community of people
around a common passion. Tools include NING, MemberGate and WordPress Apps #ASE10 @JayBerkowitz
Stimulate Activity in your community or it will wither away #ASE10 @JayBerkowitz
1. Facebook2. Daily Deals3. Info Product Launches4. Protect Social Assets5. Build your List!6. Great Content7. Monetization8. Video!9. App-etizers10.Create a Community
Turn Website & Social Media Traffic Into Gold
What is TenGoldenRules?
What is TenGoldenRules.com? Affiliate Program Management
What is TenGoldenRules.com?
Social Media
What is TenGoldenRules.com?
Blogs
What is TenGoldenRules.com?Video
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com? New Program Launch Strategy
1. Try 1 thing today!2. Please ‘pay-it-forward’ Be my friend! Linked In, Twitter
@jayberkowitz www.InternetMarketingClub.org Speaking Opportunities Consulting, Search, Conversion,
Affiliate http://
presentations.tengoldenrules.com3. Q&AJay Berkowitz www.TenGoldenRules.com
561-620-9121
Turn Website & Social Media Traffic Into Gold
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