Twile

“Our mission is to build a place where

people can explore and learn about

everything that has happened, is happening

and will happen in the future.”

Twile

Twile is a Timeline of Everything

Your FriendsYour Stories

Past & Future

World Events Your Interests

Current

News

Facebook

& Twitter

Twile

The Time of Your Life

• Add your own stories

– Holidays

– Weddings

– Birthdays

– Big nights out

• Add your appointments

– Haircuts

– Job interviews

– Restaurant reservations

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Time with Friends

• Connect to your friends

– Share your timeline

– View their stories

– Comment and contribute

• Add Facebook and Twitter feeds

• Privacy

– Choose who can see your stories

– Add private events just for you

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Customise Your Timeline

• Add streams that interest you…

– News

– Weather

– TV Listings

– Music release dates

– Cinema listings

– Stock prices

– Sport fixtures and results

– Concerts

– Lottery results

– Theatre times

– Train times

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How Twile is Different

• Not just a personal journal

– Combines your life story with

everything else that’s happening in

the world around you

• Adds the dimension of time

– Explore the past and see the future

• Clear, simple privacy settings

• Useful from the start – even if

none of your friends use it yet

Twile

How We’ll Make Money - #1: Affiliate Advertising

• Useful tools for users…

– Book concert and theatre tickets

– Buy music and movies

– Buy books on historical events

– View betting odds on sports events

• …equals affiliate income for us

– Ticketmaster

– iTunes

– Amazon

– Ladbrokes

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How We’ll Make Money - #2: Enhanced Streams

• Standard streams are free

– No custom branding on stories

– Maximum 10 stories per month

– Adverts on stories

• Upgrade to Enhanced and

Premium streams

– Custom branding

– Reduced limitations

– No adverts

– Automated integrations

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Standard Enhanced Premium

Price per month FREE £25 £500

Maximum # of stories per month 10 150 Unlimited

Branded header -

Add stories manually

Add stories automatically (via API) - -

Appear in stream search results

Appear in timeline search results

Add images, comments & links to stories

Advert-free stories -

Moderate user posts -

Disable user contributions -

Analytics tools - -

Personalisable - -

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How We’ll Make Money - #3: Stream Promotion

• Brands pay to promote their streams to users

– Subtle advertising

– Featured streams

– Search result placements

– Email inserts

Marks & SpencerCould show new product launches,

store openings, sale dates

Sky SportsCould show sports fixtures and

results

ColdplayCould promote album and single

release dates, future concerts

National GeographicCould promote current and past

magazine editions, new articles

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How We’ll Attract Users

• Get out and find them

– Airports, bars, theme parks - anywhere that users are part of an event

– Prize draw entry for new users who register & add their event

• Guerilla marketing

– Fun, quirky promotion in public spaces

– Encourage people to join in and then log in to see themselves on the timeline

– Generate word-of-mouth promotion

• Social media

– Twitter feed with regular humorous and interesting historical facts

– Facebook page and campaigns to spread word of mouth

• Industry chatter

– Press releases, trade shows, awards & networking

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Founder: Paul Brooks

• 15 years hands-on web development

• 10 years project management

• 6 years running own web agency

• Key projects:

– The Open University

– HSBC

– First Direct

– Reed Business Information

• 6 years in retail sales

The one on the left

Twile

Thank You