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Apresentação feita pelo Twitter para o Grupo de Mídia em SF
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Brazilian Delegation 09 08 10
1. Introducing Twitter2. Twitter in Brazil3. Your campaigns4. Advertising on Twitter5. Upcoming dates
Twitter is not useful
140M registered users350,000 new signups/day
.com
200M uniques/month 115M pageviews/day
activity is exploding
80M Tweets/day (+ 65% in 3 months)
30% created from mobile14M new followings/day
52% 48%
Male Female
GenderSource: Twitter
0
0
0
0
1
3-12 13-17 18-34 35-49 50+
14%
24%
45%
14%
4%
AgeSource: Quantcast, 01.10
Sep 2010
0M
10M
20M
30M
40M
50M
Male Female
Tweets/Day/GenderSource: Twitter
Brazil on Twitter
How many accounts?
How many new signups/day?
How many Tweets/day? 12,407,005
15,008,617
42,172
Your campaigns
Twitter is great for marketing content
sigaSX4
Twitter is great for product launches
0
750
1500
2250
3000
Mar 1, 2010 Mar 8, 2010 Mar 15, 2010 Mar 22, 2010 Mar 29, 2010 Apr 5, 2010 Apr 12, 2010 Apr 19, 2010 Apr 26, 2010
Daily Mentions, 2010
SigaSX4
Twitter is a vehicle for creativity
Twitter is realtime
0
375
750
1125
1500
Jan 1, 2010 Feb 4, 2010 Mar 10, 2010 Apr 13, 2010 May 17, 2010 Jun 20, 2010 Jul 24, 2010 Aug 27, 2010
Daily Brand Mentions, 2010
Bradesco Embraer Embratel Unibanco Varig
Brazilian brands are being talked about - now!
FollowersRetweets
Influence
Mentions
Trends
How you measure success
Introducing Advertising on Twitter
How do we build an advertising platformthat preserves the user experience?
Real-time interest targeting
!"#$#%&'!"#$#%&' !"##$%
!"#$#%&'!"#$#%&' !"#$%&
!"#$#%&'!"#$#%&'
Some of the brands currently using Promoted Products
The Promoted Tweets Dashboard
What results are we seeing?
Old Spice mentions per minute — Jul 12-14 2010
Jun 13, 10:00AM EST Jun 14, 10:00AM EST
Get well Kevin Rose Marriage Proposal
!"#$#%&'!"#$#%&' Trend
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7/1
2/1
0 0
:01
7/1
2/1
0 1
:21
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0 2
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0 4
:16
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0 5
:57
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:39
7/1
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0 1
0:5
9
7/1
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0 1
3:3
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7/1
2/1
0 1
5:1
3
7/1
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0 1
6:3
0
7/1
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0 1
8:1
5
7/1
2/1
0 1
9:5
1
7/1
2/1
0 2
1:2
5
7/1
2/1
0 2
2:5
9
7/1
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0 0
:53
7/1
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0 2
:20
7/1
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0 3
:54
7/1
3/1
0 5
:32
7/1
3/1
0 7
:39
7/1
3/1
0 1
0:4
1
7/1
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0 1
3:2
9
7/1
3/1
0 1
4:3
5
7/1
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0 1
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1
7/1
3/1
0 1
6:2
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7/1
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0 1
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3
7/1
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0 1
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7/1
3/1
0 1
9:1
5
7/1
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0 2
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0 2
1:0
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7/1
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0 2
2:0
3
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2:5
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3:5
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:51
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:47
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:39
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:35
7/1
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:31
7/1
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0 6
:27
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:23
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:19
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:15
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0 1
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2:0
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3:5
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1:2
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2:2
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3:1
6
Tweets
/min
0
8,000
16,000
Twee
t Vo
lum
e p
er H
our
0%
6%
12%
Eng
agem
ent
Rat
e
campaign summary
Toy Story Tweets/hour Toy Story Tweet Engagement Rate
5.5xTweet vol. increase
Q1: Can Promoted Trends drive Tweets? Q2: Will users engage more?
+57%Engagement rate increase
Trend starts Trend ends Trend starts
!"#$#%&'!"#$#%&' !"#$%
Aug 2010
0%
6%
12%
Eng
agem
ent
Rat
e
LeBron James
0
2,500
5,000
Twee
t Vo
lum
e p
er H
our
campaign summary
LeBron James Tweets/hour LeBron James Tweet Engagement Rate
4.5xTweet vol. increase
Q1: Can Promoted Trends drive Tweets? Q2: Will users engage more?
11%Average engagement
Trend starts Trend ends Trend starts
!"#$#%&'!"#$#%&' !"#$%
Trend ends
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Jul 4
, 2010
12:0
0 A
M
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3:0
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M
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3:0
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6:0
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M
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3:0
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, 2010
12:0
0 A
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, 2010
3:0
0 A
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, 2010
6:0
0 A
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, 2010
9:0
0 A
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, 2010
12:0
0 P
M
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3:0
0 P
M
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, 2010
6:0
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M
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, 2010
12:0
0 A
M
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3:0
0 A
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Twee
t Vo
lum
e p
er H
our
Despicable Me mentions/hour
Trend starts Trend ends
kick-started the conversation!"#$#%&'!"#$#%&' !"#$%
4.2xTweet vol. increase
570000
582500
595000
607500
620000
Jun
12, 2
010
Jun
13, 2
010
Jun
14, 2
010
Jun
15, 2
010
Jun
16, 2
010
Jun
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010
Jun
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010
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010
Jun
20, 2
010
Jun
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010
Jun
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010
Jun
23, 2
010
Jun
24, 2
010
Jun
25, 2
010
Follo
wer
s
@DisneyPixar Followers
Trend starts Trend ends
Toy Story 3 releasedJun 15 2010
converted buzz into followers!"#$#%&'!"#$#%&' !"#$%
+25,000Follower increase
performance summary
# Brand Campaign Duration EngagementTrend
ImpressionsRetweets
1 Ford Mustang 1/2 day 32% 40,000,000 390
2 Universal Despicable Me 1 day 15% 125,900 587
3 Nike World Cup 1/2 day 14% 59,000,000 207
4 Old Spice Old Spice Man 1 day 13% 53,100,000 313
5 NBA LeBron James 1/2 day 11% 57,000,000 236
6 Motorola Droid 2 1/2 day 11% 23,100,000 88
7 Disney Toy Story 3 6 days 10% 650,000,000 13,276
8 Fox Predators 2 days 8% 174,500,000 669
9 Paramount Dinner for Schmucks 1 day 7% 70,600,000 127
10 Coca-Cola World Cup 1 day 6% 113,250,000 450
!"#$#%&'!"#$#%&' !"#$%&
1. December 2010: Translation2. March 2011: Brazil Office3. April 2011: Promoted Products in BR
Twitter Brazil: Upcoming dates
