Presented by:

JAM Media Group

Monica Ray @MontanaMonicaKevin Ray @KevinRay

Clint Miller @TheRealClintTim Danyo @TimDanyo

Put Twitter to Work for Your Business

What is Twitter?

• The Internet’s Fastest Growing Social Media Site www.Twitter.com

• Grown 1382% in the past year!

• Just a tool –all in how you use it

Who’s Using Twitter?• 6-10 Million Users on Twitter – estimates

vary, had 1 million users 1 year ago!

Businesses &Non-Profits

Athletes, Celebs, Politicians

Teachers, MusiciansArtists & More

Missoulians and

Montanans

Big Dipper

Ice CreamBig Sky

Brewery

KPAX &

KECI Missoulian UC Market

TWEET

HuHotVann’s

CLINT

Why Use Twitter?

Jobs & Opportunities

Win Prizes & Learn About

Special Offers

Meet Others with Shared Interests – Pets, Ham Radio,

Technology, Sports, etc.

U.S. Airways Plane in the Hudson River

Janis Krums @Jkrums had the first photo of the U.S. Airways plane in the Hudson River from his I-Phone and broadcast it across Twitter.

Twitter has news as it’s happening.

CNN and other news stations are even using, “Twitter reports…” in their news stories for breaking news.

Source: BusinessInsider.com

How Can Twitter Help My Business?

• Gain local and national following• Quickly notify customers of specials/events

• Promote your Blog or Website & SEO

How Can Twitter Help My Business

• Amazing customer service tool

• Reputation Management

How Can Twitter Help My Business?

• Makes your business “approachable”• It’s Like Having Your Own PR & Marketing Firm

that works for FREE!!1 Good Tweet

Can Equal 10,000 Impressions

• But, there is one thing to remember……

I Don’t W

ant

to Be Sold!

86%of People Don’t Trust Advertising.

Don’t Be Spammy

“It stopped being about technology when it

became social”

Businesses Need to Have a “Human Element”

How to Use Twitter• Set up a Free

Account• Select a Unique

Username• Customize Your

Profile & Add a Photo

• Add a Link

Customize Your Background

• Use a photo for your background

• Customize Colors• Settings Tab• Create a

background for Free at Twitbacks

Must Have Twitter Tools

• Tweetdeck • Seesmic Desktop, Hootsuit,

Tweetgrid• UberTwitter for Blackberry

The Tools Can Help Make Twitter Work for You!

TweetDeck

Develop a Strategy

Follow & Get Followed

• Not all Followers are Created Equal• Build a QUALITY network of people with

similar interests• Mr. Tweet and Twellowhood will help • Twitter Search http://Search.Twitter.com• Watch for Spammers• Don’t Follow Too Many At Once

• Watch Others and do what feels comfortable• Be Genuine, Be Yourself, What’s Interesting in

Your Life?• Interesting News Stories, Local Events• TwitPics or Posterous – Photos from your

phone to Twitter• Songs – Blip.fm

What to Tweet?

Hashtags #

Used for specificTopics, phrases or events #REBCPDX#Missoulatweetup#Seriously

Twitter Zen

5 Tips for Success

1.Have a Strategy

2.Be Yourself – Transparency is Good

3.Provide Value & Don’t Be Spammy – Good Content Goes a Long Way

4.Be Responsive & Engaging

5.Keep Learning

Keep Learning

• Social Media Club Missoula Third Wednesday of Every Month www.SMCMissoula.com• Social Media Boot Camp Full day on tools & strategy• MBN Symposium in February

Twitter Business Case Studies

• Clint Miller – RECR @TheRealClint

• Tim Danyo – Imagination Media @TimDanyo

• Kevin Ray – Access Realty – The Tweeting Hunter @KevinRay

Questions?