If you are a professional, Social Media is the opportunity to:

• Build trust

• Research a business

• Explore and share ideas and information

• Expand your personal reach

• Establish credibility in your field

The majority of professionals who take the leap with Twitter, set up

an account and immediately ask, “now what?” The following is a

short presentation to help answer that question.

https://twitter.com/jamorel

Twitter is an excellent tool for

networking, prospecting and

building relationships...but only

if you know how to use the tools

available to manage the

information.

On the right is my Twitter page

– a basic example of what you

see when you start a Twitter

account.

On the right is my Twitter news feed,

and for anyone who has an account

and who follows more than a few

hundred people/organizations, your

realize that the existing newsfeed

rapidly disintegrates into information

overload.

In 2011, Twitter acquired a third party

software called “TweetDeck” – and in

my opinion, it is one of the most

important information management

tools on the world wide web.

TweetDeck allows you to organize Twitter into

information streams based on your interests,

such as:

• Hashtags

• Lists

• Collections

• Followers

• Direct Messages

• Conversations

This allows you to choose what information you

receive and how you interact others on Twitter.

It makes the unmanageable, make sense.

Download TweetDeck – Click Here.

Do not “automate” direct messages.

Do not become a “talking head” – engage and if someone asks a question, answer. Its a

conversation, not a broadcast platform.

Do not feed the trolls. If it is a legitimate complaint or response, by all means, DO address it,

but if it is just an angry person looking to vent, it is better to ignore. They will move on.

Share the love. If you see posts of others that are relevant and interesting, please share.

**if you are a business, rule of thumb is to rarely, if ever, sell your product on Twitter. Contests,

special offers etc. once in a while are often appreciated, but “deal of the day, tweeted every

hour on the hour” is just noise. In social media – your success will come from problem solving

and sharing knowledge, not blanket sales pitches.