Ticketing and Social Media.

A service provider point of view. Felix Haas, CEO, amiando AG

Who are we?

amiando is Europe’s leading self-service platform for professional online event

organization.

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amiando is an international company, which has been awarded Technology Pioneer by the World Economic Forum Founded in December 2006

6 Founders

31 Employees

Self-Service event ticketing and registrations

Core Market: Europe

Four Language Version: EN, DE, FR, ES, 15+ currencies, worldwide active

Winner CeBIT Innovator‘s Pitch

2008 „The most innovative 25 European Start-Ups

amiando‘s Product: On-Demand Ticketing System

Invoicing & Weekly Reporting

Ticket Shop set up: 100% on-demand1 Participants pay by credit

card, debit card, PayPal, invoice…

2 Tickets are sent out by amiando(e-ticket, paper ticket, badges…)

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Tickets are checked at the door with amiando‘s downloadable„easyEntry“ software (free)

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Money is transferred to the organizer5

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Tens of thousands of event organizers use amiando for a broad range of event types in various industries

Conferences NGOs/CharityCorporate Events

Universities

So what‘s in it with Social Media

from a Ticketing perspective?

1. Promotion

Your audience is on

social networks or will be within the next

months.

Twitter – Realtime conversation

Social media is perfect for targeted event promotion

amiando ViralTickets, the first automated event referral ticketing system on the internet.• Viral spreading of ticket sales and registrations• Automated incentive system with discounts and kickbacks

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Event recommendations

Event sharing between trusted peers (friends, business contacts)

Incentiviced event recommendations

Your participants do the marketing for you in their respective environment

Examples for social media event promotion

But there is more that Social Media

gives to Events beside promotion.

- See who of my facebook, linkedin, etc. contacts is there

- Schedule meetings

- Broadcast content, opinions and friends to people not

attending

During the Event.

Before the Event.- See who of my facebook, linkedin, etc. contacts is

coming

- Discover new contacts upfront

After the Event.- Manage contacts

- Send messages, follow up‘s, stay in contact

Before the event

Before the event

During the event

Before the Event. During the Event. After the

Event.

SOCIAL MEDIA FOSTERS

PARTICIPANT ENGAGEMENT

Thank you!

felix.haas@amiando.com